Marketing Cloud Specialist (Remote)

at  CloudKettle Inc

EXPERIENCE REQUIREMENTS

• 2+ years of hands-on experience with Salesforce Marketing Cloud
• An understanding of email marketing and metrics
• Basic knowledge of how to segment and analyze data. SQL knowledge is an asset
• Basic to intermediate HTML, CSS, and Javascript knowledge is an asset
• Strong attention to detail and excellent communication skills
• Demonstrated analytical and problem-solving skills
• A passion to become an expert in data-driven marketing automation
• Must be currently based in and legally eligible to work in the United States or Canada.
• Bilingual fluency in verbal and written French and English is a strong asset.

As a Salesforce Marketing Cloud Specialist, you will be responsible for assisting with the implementation, configuration, customization, and maintenance of client instances of Marketing Cloud.

• Assistance in designing solutions to address business needs using Salesforce Marketing Cloud.
• Optimize clients’ marketing automation efforts to improve how leads are nurtured and drive revenue via email and mobile campaigns.
• Assistance in designing and building journeys like welcome series, cart reminders, promotions, and reactivation/retention campaigns.
• Contribute to documentation and training for clients’ marketing automation instances to help ensure they are well-maintained.
• Create and review dashboards and reports to help analyze performance and discover where improvements can be made.
• Monitor and maintain data quality for clients’ marketing databases.
• Prepare, test and deploy campaigns utilizing emails, workflows, landing pages, and forms.
• Work with clients and other internal team members