Marketing Content Coordinator, E-commerce Lee

at  Kontoor Brands

Who We Are:
Kontoor Brands, Inc. (KTB) is the parent company of Wrangler®, Lee® and Rock & Republic®, with owned manufacturing facilities in Mexico and Nicaragua. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 15,000 people in 65 countries, with world headquarters in Greensboro, North Carolina, and regional headquarters in Geneva and Hong Kong.
Job Posting:
Marketing Content Coordinator, E-commerce Lee
Location: Geneva // Switzerland
Join Kontoor Brands, home to iconic denim brands Wrangler® and Lee®. We design high-quality apparel that empowers self-expression. Be part of our global community of 17,000+ employees, fostering collaboration and innovation. Grow with us in our Geneva office and shape the future!
What’s the scope?
This is an exciting role reporting into the Sr Integrated Marketing Manager. Within the Brand Marketing team, you will help shape the future of Lee.com in EMEA. The brand is committed to being the best it can be in the digital space and we are looking for a candidate who is as committed as we are to ensure this happens.

Your responsibilities as Our Marketing Content Coordinator, E-commerce;

• Translate the digital trading, category, and stories calendar into seasonal content plans for our websites and newsletters).
• Manage the content planning and production for different touch points to make sure all assets are aligned with the brand strategy and image. Ensure engaging and high standard digital experiences across our channels in multiple languages.
• Work closely with brand content coordinator to influence campaign deliverables based on content performance learnings and needs.
• Work closely with global teams and partner agencies to produce the copywriting to build engaging shopper experience
• Work closely with creative services team to brief assets and production requirements necessary to building best in class online brand experiences
• Work closely with the e-commerce team to execute the go-live of brand campaigns and trading stories through our back-end platforms.
• Build and update the tools and processes to enable & facilitate data tracking, reporting and decision making, related to marketing content performance online.

Skills for Success:

• Minimum 1 year experience in an Ecommerce, Digital Marketing, or creative Environment
• Solid experience on digital content creation, campaign execution and online advertisement
• Passion for fashion, digital experiences, content & social media
• Master degree or equivalent experience within marketing or design
• Proficiency in written and spoken English, knowledge of other languages an asset
• Proven Experience in using a CMS and Web Analytics, preferably Google Analytics
• Knowledge of HTML and CSS is a plus
• Knowledge of WordPress and or Magento platform is an asset
• Proficient in Excel and the MS Office suite; Photoshop is a plus
• Good understanding of SEO principals and best practices is a plus
• Previous experience in the fashion industry is a plus
• Strong organizational skills, problem solving and customer driven attitude
• Strong Communication skills and confident in dealing with many internal and external teams
• Team player with great drive and enthusiasm
• Excellent project management, ability to prioritize workload and deliver to deadlines
• Eager to learn & grow in an international digital environment

We Offer:
We value trust, transparency, collaboration, and innovation, and focus on sustainability and teamwork. Our purpose, mission, and values guide us towards continuous growth and leveraging cutting-edge sustainable technologies.

Benefits and Perks Include:

• Competitive salary package
• Discounts on Wrangler® & Lee® brands
• Casual denim dress code at work and beyond
• A multicultural, diverse, and inclusive workforce with employees from various nationalities
• Employee resource groups focused on diversity, sustainability, wellbeing, and social activities
• Opportunities for professional development and career growthAdvantages of being part of a global company

Why Kontoor Brands?
At Kontoor, we offer a comprehensive benefit package to fit your lifestyle and our benefits are crafted with the same care as our products.
When our employees are healthy, secure and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family’s needs – now and in the future. We offer resources to support your physical, emotional, social and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays and tuition reimbursement.
Our Kontoor D&I Mission
At Kontoor, we believe that D&I is a key enabler to a culture that empowers us to work with passion and confidence, shaping our brand and future.

Our Kontoor D&I Commitment

• Create a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents
• Ensure an equitable environment that attracts & promotes diverse workforce
• Foster inclusivity, ensuring employees feel they can bring their whole selves to work

• Translate the digital trading, category, and stories calendar into seasonal content plans for our websites and newsletters).
• Manage the content planning and production for different touch points to make sure all assets are aligned with the brand strategy and image. Ensure engaging and high standard digital experiences across our channels in multiple languages.
• Work closely with brand content coordinator to influence campaign deliverables based on content performance learnings and needs.
• Work closely with global teams and partner agencies to produce the copywriting to build engaging shopper experience
• Work closely with creative services team to brief assets and production requirements necessary to building best in class online brand experiences
• Work closely with the e-commerce team to execute the go-live of brand campaigns and trading stories through our back-end platforms.
• Build and update the tools and processes to enable & facilitate data tracking, reporting and decision making, related to marketing content performance online