Marketing Coordinator - Lifecycle & Member Experience
at RACV
Melbourne, Victoria, Australia -
| Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
|---|---|---|---|---|---|---|---|
| Immediate | 17 Nov, 2024 | Not Specified | 18 Aug, 2024 | N/A | Good communication skills | No | No |
Required Visa Status:
| Citizen | GC |
| US Citizen | Student Visa |
| H1B | CPT |
| OPT | H4 Spouse of H1B |
| GC Green Card |
Employment Type:
| Full Time | Part Time |
| Permanent | Independent - 1099 |
| Contract – W2 | C2H Independent |
| C2H W2 | Contract – Corp 2 Corp |
| Contract to Hire – Corp 2 Corp |
Description:
- Melbourne, Victoria | RACV Head Office
- Fixed Term (12 month) Full Time
- A competitive salary | Discounts on selected RACV products
Responsibilities:
- Supporting the development and delivery of Lifecycle Communications strategy to lifecycle prospects, Members and customers, uplifting commercial and member outcomes for RACV
- Support the implementation of the optimisation strategy used to continually learn and iterate in-market journeys towards increased member and business value, implementing and reporting on selected experiments
- Develop optimisation solutions to journeys, communications and customer experiences, under direction of Manager, Member Communications & Operations, that deliver against team, departmental and organisational objectives
- Supports the Manager, Member Communications & Operations to gather, analyse and generate insights from business and customer data to underpin journey and comms optimization work, taking a data-led approach to continuous improvement
- Coordinate the execution and approval of creative assets required to optimise journeys and customer experiences, including creative brief development, agency briefing, providing feedback and gaining appropriate approvals across relevant stakeholders groups
- Coordinate and support the technical implementation and testing of journey touchpoint designs; working with relevant technical stakeholders to ensure high quality and defect free implementation
- Facilitating open communication and engagement with stakeholders ensuring they are well informed and prepared for journey or optimisation launches in market.
- Monitor commercial and engagement performance of journeys / experiments / optimisations, generate and report insights on a regular cadence and drive broader internal awareness and usage of your insights
- Support, as needed, in the roll out and optimisation of the operating model underpinning the RACV Audiences Framework and run components of the model as appropriate
- Support the Manager, Member Communications & Operations in building and executing a centralised approach to Communications uplift, in key touch points.
- Help improve Member experience across all marketing communications including consistency, relevance, timeliness and quality – brand tone and identity alignment
- Demonstrate problem solving, detail orientation and proactiveness in all activities, bringing a spirit of continuous learning and collaboration, and building strong relationships across the business to ensure your impact on RACV and its members / customers is as positive and large as possibl
REQUIREMENT SUMMARY
Min:N/AMax:5.0 year(s)
Marketing/Advertising/Sales
Marketing / Advertising / MR / PR
Marketing
Graduate
Marketing
Proficient
1
Melbourne VIC, Australia
