MARKETING COORDINATOR - MONTICELLO, ARKANSAS

at  Pafford EMS

SUMMARY/OBJECTIVE:

Air Marketing Coordinators develop and oversee marketing campaigns to promote Pafford Air One (PAO) services. The role of a marketing leader will encompass creative, analytical, digital, communication, commercial and administrative responsibilities. Marketing Coordinators aim to maximize profits through developing sales strategies that match customer requirements and by promoting products, services, or ideas. The PAO Marketing Coordinators will work with the PAO team to promote and educate the PAO mission, vision, values, promise, patient care, and services to our community healthcare providers, municipalities, and social media audience.

SKILLS:

• Good teamwork and collaboration
• Ability to listen and follow directives
• Strong communication skills and the ability to network to build relationships
• Adaptability/Flexibility
• Strong attention to detail
• Good organization and planning
• Creativity and excellent written communication
• Commercial awareness
• Self-awareness
• Problem solving skills; results oriented
• Ability to use numerical/analytical data and reporting to drive plans and strategy
• Ability to navigate computer software
• Metrics and goal driven
• Exhibits a high degree of collaboration at all levels, and high-level of professionalism at all times
• Demonstrates high critical thinking and reasoning
• Strong attention to detail while working in a fast-paced environment
• Ability to prioritize and multitask
• Ability to work a flexible schedule for marketing and PR events
• Dependable and self-motivated while working in a dynamic/change environment
• Excellent communication and presentation skills, both written and verbal
• Follows all company policies/procedures and follows the chain of command
• Proficient with Google Suite and Microsoft Suite, including Word, Excel, PowerPoint, Outlook, and the ability to use ePRO (HRMS) software
• Travel Required
• Ability to use all office equipment
• Ability to communicate effectively and with high-scope customer service over the telephone, text, and in person • Represents the PAO brand with high level professionalism, respect, brand quality, and pride
• Community oriented and rooted in community.
• Uses data to design marketing plans and strategies.
• Increases PAO call requests year over year.
• Works PAO conferences
• Not limited to these responsibilities, other duties assigned

REQUIRED EDUCATION/EXPERIENCE:

• Bachelor’s degree or equivalent
• Minimum of 3 years of Air or Healthcare marketing experience comparable
• Must have and be able to meet marketing goals/quotas/metrics

• Excellent interpersonal skills, excellent customer service approach, and positive attitude
• Must be able to demonstrate proven track record of meeting or exceeding marketing goals and objectives • Must possess required knowledge, skills, abilities, and experience and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed
• Ability to adapt to handle complex situations and partner to have crucial conversations in a time effective manner
• Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices – must be able to self- manage to achieve goals
• Collaborates with management to develop, prepare, and implement marketing plans per assigned market
• Ensures compliance with federal, state, and local safety laws, regulations, codes, and rules
• Reports behaviors and activities that could harm employees or equipment
• Conducts employee training on applicable air safety, air processes and LZ classes
• Ability to conduct training and instruction
• Proficient with Microsoft Office
• Overseeing and developing marketing campaigns
• Conducting research and analysis data to identify and define strategies
• Devising and presenting ideas and strategies
• Collaborative promotional activities and PR
• Compiling and distributing financial and statistical information
• Writing and proofreading creative copy and social media marketing
• Maintaining websites/social media and looking at data analytics
• Organizing events and product exhibitions
• Updating marketing tools and tracking marketing information/work performed
• Coordinating marketing events and/or meetings
• Monitoring and managing personal performance
• Managing campaigns on social media
• Collaborating with experienced marketing leaders within PAO
• Results driven
• Sense of urgency in all communication
• Follow marketing budget and follow all financial/expense process/procedures
• Engages in superior customer service by making information readily available
• Persists in sales even in the face of failure
• Demonstrates services as deemed necessary by clients and management
• Schedules appointments and meetings as necessary
• Answers questions from healthcare partners
• Makes marketing knowledge readily available to team/other marketers using google drive
• Finds ways to market /provide services in the face of a down market
• Research client base to find new types of customers and markets to them accordingly
• Creates a plan for gaining customers and then retaining them based on service guarantees
• Analyzes and creates a plan for engaging the target market
• Analyzes the competition to create a plan for engagement
• Makes promotional marketing appeal to the target market
• Trains employees on marketing while on shift
• High focus on meeting quota/metrics/goals each month
• Sets up booths at trade shows and demonstrates the quality of PEMS
• Demonstrates superior time management skills and meets deadlines
• Maintains positive interpersonal relationships with colleagues, EMS representatives, healthcare providers/facilities and the public
• Other duties assigned