Marketing Director

at  Inghams Santas Lapland

The great outdoors is our happy place and it’s open all year round. Ski the slopes, walk the walks and explore the Lapland wilderness. If nature’s in your nature… if you’re itching for adventure - you’ve found your people.
We are united by our shared passion for our exceptional brands- Inghams and Santa’s Lapland. Driven by a strong sense of purpose, staying true to our commitment to our people and planet.
If you’re looking for a career that’s not just a job but a fulfilling adventure, we welcome you to explore opportunities with us. Join our team and be part of a dynamic, purpose-driven business dedicated to making a positive impact in the world. Join us on our journey, creating extraordinary travel experiences for all.
Our vision is to be the most loved travel company in our markets, famous for customer experience and sustainable travel.
We put people at the heart of everything we do and are proud of the extensive benefits we offer.
This role is based in Farnborough, Hampshire with 2 days per week in the office. Our office is within walking distance of the train station and has free parking. This is a full-time position, however work life balance is important to us and so we are open to discussion on flexible working patterns (minimum 4 days per week).
Role:

We are seeking an experienced Marketing Director to develop and lead our Inghams and Santa’s Lapland marketing strategy and activities to ensure that we smash our budgeted targets. This is a senior leadership role, with an emphasis on developing our digital marketing and digital customer experience capabilities and driving new customer acquisitions. A key part of the role will be developing the budget for the coming years, and alongside this, a set of performance metrics, increasing visibility of these and being accountable for improving our performance.

• Define our Inghams and Santa’s Lapland marketing strategy and lead the Marketing team in its planning and implementation.
• Roadmap, develop and deliver a comprehensive multi-channel digital marketing strategy that drives new acquisition and ROI, enhances customer engagement, and builds long-term consumer loyalty.
• Integrate direct mail and offline activity appropriately and effectively into the marketing mix.
• Make effective use of enhanced CRM capability search, pre and post-travel stages of the customer journey.
• Ensure optimal outcome for all marketing campaigns and activity.
• Co-ordinate closely across the business to improve digital capability and enhance customer engagement across all touchpoints in the customer journey.
• Lead our continual brand development.
• Direct a high-profile PR strategy.
• Define the content strategy for the business. Take stock of current and future content requirements and devise guidelines for best practice to support a culture where self-serve of content is enjoyed.
• Develop customer insights and analytics to identify strategies for growth and potential product development.
• Build a strong relationship between the Marketing and Sales teams with a focus on driving sales growth that prioritises a customer’s needs and preferences at every point.
• Embed the company’s sustainability principles as a core strategic marketing priority.
• Set the annual marketing budget and ensure effective spend and control.
• Advocate a customer-centric culture across the business.
• Foster a collaborative and innovative high performing team environment.
• Set clear performance goals and objectives for the marketing team.

Person:

• A creative thinker and a first-rate communicator, able to inspire others with clearly expressed ideas and plans.
• A skilled and empathetic leader – able to effectively communicate and manage both upwards and down.
• A multi-skilled marketing strategist with a deep understanding of our target consumers’ expectations, preferences and behaviours.
• Confident to instigate and manage multiple initiatives at one time, delegating effectively and developing/harnessing the skills, experience and ideas of others in delivering the marketing plan.
• Embodies our values in behaviours and decisions.
• Passionate about our kind of travel and a sustainable future.

Sustainability and responsible tourism is at our core and our values will be close to your heart.
Diversity is to be celebrated. Life would be dreary, and change would be slow, if we all thought the same way. We challenge our ideas, each other, and our business partners - always with respect and kindness.
Inghams & Santa’s Lapland are a part of Hotelplan Group, a well-established and diverse family of specialist tour operators, with a long tradition of developing and operating market-leading experiences. The family comprises ski and walking holidays with Inghams and Santa’s Lapland; adventure travel with Explore Worldwide; and self-guided experts, Inntravel

• Define our Inghams and Santa’s Lapland marketing strategy and lead the Marketing team in its planning and implementation.
• Roadmap, develop and deliver a comprehensive multi-channel digital marketing strategy that drives new acquisition and ROI, enhances customer engagement, and builds long-term consumer loyalty.
• Integrate direct mail and offline activity appropriately and effectively into the marketing mix.
• Make effective use of enhanced CRM capability search, pre and post-travel stages of the customer journey.
• Ensure optimal outcome for all marketing campaigns and activity.
• Co-ordinate closely across the business to improve digital capability and enhance customer engagement across all touchpoints in the customer journey.
• Lead our continual brand development.
• Direct a high-profile PR strategy.
• Define the content strategy for the business. Take stock of current and future content requirements and devise guidelines for best practice to support a culture where self-serve of content is enjoyed.
• Develop customer insights and analytics to identify strategies for growth and potential product development.
• Build a strong relationship between the Marketing and Sales teams with a focus on driving sales growth that prioritises a customer’s needs and preferences at every point.
• Embed the company’s sustainability principles as a core strategic marketing priority.
• Set the annual marketing budget and ensure effective spend and control.
• Advocate a customer-centric culture across the business.
• Foster a collaborative and innovative high performing team environment.
• Set clear performance goals and objectives for the marketing team