Marketing Director

at  Loma Systems

Company Description
Want to work for a company who protect the consumer whilst also having a highly commercial focus? ‘We Keep Food Safe’ from physical contaminants, saving lives and reducing waste.
LOMA SYSTEMS is a premium worldwide manufacturer of inspection equipment, used to identify contaminants and product defects in the food and pharmaceutical industries. LOMA Systems has over 50 years of experience developing and installing Designed to Survive ™ equipment, that delivers on our company purpose to ensure when products leave the factory they are contamination free, to the quality intended and safe for you as the consumer. We pride ourselves in delivering on our commitments, providing high quality technical service and trusted advice to our customers
Our culture is hands-on
At Loma Systems every individual is encouraged to take the initiative to get things done, and you will have the opportunity to make a real impact. LOMA Systems’ parent company is Illinois Tool Works (ITW), a fortune 250 diversified industrial manufacturer of value added consumables and speciality equipment. ITW live by a philosophy of autonomy and a decentralised culture. This unique relationship means Loma systems can offer a personalised experienced to each and every employee, whilst offering the career progression and stability that comes from working for a larger organisation.
At Loma and ITW we leverage the 80:20 principle in everything we do. We are serious and focused on improving food and pharmaceutical safety, but know that they best way to achieve this is through employing a positive mindset and have a one team culture. If you have a proactive approach and want to make an impact, we want to hear from you.
Job Description
You will develop long range marketing strategies and tactics that include branding, messaging, market research, promotion, and other activities to drive sales of Loma products and services. You will be responsible for identifying current and future market trends and customer insights that will influence the direction of our product development.
Responsibilities:

Through taking personal ownership and demonstrating effective team management you and your team will be responsible for:

• Formulating a cohesive global and local marketing strategies that drive sales growth to assist Loma in profitably achieving it’s sales and margin objectives.
• Uses customer segmentation, market data, and competitor intelligence to effectively position and promote the company, its products and services with internal and external stakeholders, using a comprehensive mix of digital and offline channels (i.e. email, direct mail, video, PR, advertising, events, social media, telemarketing, etc.)
• Support Customer-Back Innovation/product development through voice of customer discovery, and market research/analysis activities which influence the development of new products and services. Ensuring that product value proposition messages are effectively and consistently communicated globally.
• Champion the Loma brands and take responsibility for Loma’s online presence, ensuring consistency of brand look/feel and uses digital platforms to drive sales leads.
• Through networking and brand exposure, work to builds relationships with key market influencers.
• Tracking, analysing and reports on marketing key performance indicators and metrics, industry trends, competitor insights, etc.
• Effectively manage the global marketing team and budget. Coaching and engaging a diverse high performing team, focusing on developing and retaining the best talent.
• Support internal communication, employee engagement and corporate social responsibility events, that contribute to a great place to work and strong employer brand.

Qualifications

Essential:

• Significant experience working in a marketing and/or product management capacity, developing and implementing long term marketing strategies.
• Previous experience of managing and developing a team as well as managing budgets.
• Experience working within a B2B environment and being able to clearly articulate and communicate the product value proposition.
• High level of commercial awareness and sales process.
• Degree in a Marketing or other business relevant discipline.
• A role model of Loma’s behaviours (Hands-on, One Team, Positive Mindset, Delivering on our Commitments, Taking the initiative) and ITW Values.
• Ability and willingness to travel domestically and internationally as required.

Additional Information

What you can expect:

• Competitive Salary
• Generous Company Pension
• Discount Platform saving employees £000s per year.
• 25 Days Holiday per year
• 1 Paid Charity Volunteering Day per year
• Cycle to Work Scheme
• Work Place Nursery Benefit
• Gym Discounts
• Phone Discounts
• Technology Savings
• Eye Care Vouchers
• Flu Jabs
• Death in Service Benefit
• Long Term Disability Benefit
• Enhanced Sick Leave
• Enhance Parental Leave
• Training & Development
• Great Company Culture

• Formulating a cohesive global and local marketing strategies that drive sales growth to assist Loma in profitably achieving it’s sales and margin objectives.
• Uses customer segmentation, market data, and competitor intelligence to effectively position and promote the company, its products and services with internal and external stakeholders, using a comprehensive mix of digital and offline channels (i.e. email, direct mail, video, PR, advertising, events, social media, telemarketing, etc.)
• Support Customer-Back Innovation/product development through voice of customer discovery, and market research/analysis activities which influence the development of new products and services. Ensuring that product value proposition messages are effectively and consistently communicated globally.
• Champion the Loma brands and take responsibility for Loma’s online presence, ensuring consistency of brand look/feel and uses digital platforms to drive sales leads.
• Through networking and brand exposure, work to builds relationships with key market influencers.
• Tracking, analysing and reports on marketing key performance indicators and metrics, industry trends, competitor insights, etc.
• Effectively manage the global marketing team and budget. Coaching and engaging a diverse high performing team, focusing on developing and retaining the best talent.
• Support internal communication, employee engagement and corporate social responsibility events, that contribute to a great place to work and strong employer brand