Marketing Executive

at  Hurtigruten

WE’RE AFTER A RESULTS-FOCUSED MARKETING EXECUTIVE WHO IS MOTIVATED BY ACHIEVING AND EXCEEDING SET GOALS AND BEING PART OF A HIGH PERFORMING TEAM.

For 130 years, we’ve been committed to continuously improving what we do for our guests and the people we work with. The successful candidate will contribute to the development, and ensure the execution, of Hurtigruten Group’s Australia & New Zealand B2B marketing strategy. They will coordinate and assist with the planning and development of Marketing campaigns and sales activity. Activities range from the creation of Marketing assets, brochures (digital and hardcopy), through to the coordination of events. This role will work closely with the Hurtigruten APAC Marketing, Sales, Customer and Operations teams, as well as the Global Marketing teams.

ACADEMIC AND PROFESSIONAL QUALIFICATIONS :

• First-rate oral and written English skills.
• Relevant tertiary qualification at minimum Bachelor level, preferably with Marketing or Business background.
• Minimum three years Marketing experience.
• Strong business understanding and commercial acumen.

ADDITIONAL KNOWLEDGE:

• An ability to thrive in a highly driven fast moving environment.
• Proficiency in MS Office (especially Power Point).
• Experience with CRM programmes (Previous Salesforce experience would be advantageous, but not essential).
• Ability to make good use of web tools and in-house technical resources and adapt to new technology.
• Accountable and able to target and achieve results, set challenging goals, show energy and react to opportunity, instil urgency in others and meet deadlines.
• Learning/Problem Solving - able to understand the issue and underlying causes, apply new information quickly, and solve problems creatively.
• Integrity/Trust - able to deal with others in a straightforward and honest manner, be accountable for actions, maintain confidentiality, and support company values.
• Composure/Adaptability - able to support change, encourage innovation and new ideas, handle pressure, adjust to meet changing needs, and handle conflict effectively.
• Able to work flexible hours at times, including evenings and weekends. Overnight and some overseas travel may be required.
  Passionate Explorers - We are proud of our history and are driven to create more.
  ‘Can-Do’ Mindset - We jump-in and proactively contribute to the greater good.
  Supportive and Collaborative Teams - We are curious and generous with our knowledge. We Trust.
  Genuine Interactions - We want all people to be their true selves.
  Humble Leadership - We have a short distance between leaders and teams.
  Since 1896, HX have championed sustainability in the expedition cruise sector. From launching the world’s first battery-hybrid expedition cruise ships to banishing heavy fuel oil and single use plastics from our fleet. We are at the forefront of driving sustainable practices in expedition cruises that prioritise greener travel.
  For nearly 130 years we have been committed to continuously improving what we do for our guests but also for the people we work with.
  We are a group of explorers who want to seek out the very best journeys for our guests but also for ourselves. We take our guests on big life-changing adventures, from the stunning wilderness of the Arctic to the incredible creatures on the Galápagos Islands all on our purpose-built expedition ships. Our HX fleet explore hundreds of destinations in over 30 countries across 5 continents.
  Our ambition is strong and lofty – we want to become the number one sustainable expedition brand in the world. But we recognise we need passionate explorers, with can-do mindsets, humble leadership skills which bring people together for genuine interactions in a supportive and collaborative way.
  As a newly branded company built on a 130-years heritage, HX is at an exciting new chapter and as we embark on this new journey, we believe your skills and passion could thrive. We are looking for talented explorers who want to join us on our exciting expedition to growth and success. This could include travelling and working in amazing HX hubs both on sea and land. From our impressive new Headquarters in London to our state-of-the-art Customer Service Centre just opened in Prague as well as various offices across Europe, the US and APAC.
  One thing you’ll find whether on sea or land is a group of people, all connected with the same mindset and purpose - we want to explore more, champion sustainability and become the world’s very best expedition cruise operator.

• Work with internal stakeholders to plan and execute Marketing campaigns designed to achieve revenue targets. This will encompass creating on-brand assets across all relevant channels and ensuring campaigns launch in a timely manner.
• Work with the Sales team to develop and maintain an integrated B2B Marketing Calendar that will inform the organisation of planned, booked, contracted activities with partners and Hurtigruten’s own initiatives by channel to market, eg B2B eDMs, B2B Portal, paid B2B media.
• Consistent reviewing and updating of the B2B Portal to ensure relevant business-as-usual content is updated, and to manage the upload of new campaigns in a timely manner.
• Work with partner Marketing departments to ensure on-brand assets are provided and proofed accordingly in time with campaign go-live deadlines and media plans.
• Work with partners, and internal stakeholders, to secure post-campaign reports to evaluate campaign performance.
• Day-to-day management of Hurtigruten systems and platforms to generate collateral and Marketing assets.
• Work with internal stakeholders to plan and execute a consistent eDM program.
• Work with the Sales teams to manage brochure production and stock management.