Marketing Manager

at  My NRMA

COMPANY DESCRIPTION

• Based at our stunning beachfront office in Coolangatta, you can watch the whales pass by from your desk, or feel the sand between your toes during your lunch time walk
• We know life isn’t just about work. That’s why this is a hybrid role - to help you find the right balance
  With properties in some of Australia’s most iconic locations, NRMA Parks & Resorts provide accommodation that suits every budget and style – from campsites to luxury resorts. We connect holidaymakers with over 50 incredible natural destinations that offer more than a change of scenery.
  Owned by the NRMA Group, one of Australia’s most trusted brands and its largest Member-owned organisations, we have a large team across our holiday parks, resorts and support office who love what they do, all working together to make holiday magic. Because creating unforgettable holidays is not just our job – it’s in our nature. Today, we’re a key player in regenerative tourism and a national leader in supporting the transition to electric and future mobility. Looking ahead, the NRMA has a critical role to play in leading the charge to build a better and more sustainable future for our Members and their communities. And we’ll do it as we’ve always done – together.
  Job Description
  Responsible for creating and implementing marketing strategies to promote revenue growth and generation and financial profitability. This role manages performance strategies for a portfolio of NRMA Parks & Resorts in collaboration with key brand, marketing, digital and product teams. In collaboration with key stakeholders across the business, the role contributes to improving the guest experience and driving acquisition and retention strategies to achieve business objectives specifically related to achieving the revenue targets.

Other key responsibilities include:

• Manage portfolio marketing on a day to day basis, ensuring the marketing plan and other initiatives are executed accurately, to budget and on deadline
• Provide hands-on support to leadership team in the development new projects and initiatives aligned with strategy
• Collaborate on performance Marketing strategies for all product areas, including the co-development of annual plans that define performance budgets and KPIs
• Work with the Digital Marketing Specialist to ensure optimisation of established campaigns and implementing test and learn activity
• Meetings with internal stakeholders and management of media agencies to measure and report on campaign effectiveness and optimisation
• Deploy successful marketing campaigns from ideation to execution that enhance the Guest Experience and align to brand standards
• Oversee and approve marketing material, from website banners to hard copy brochures to ensure alignment to GX and brand proof points
• Researching and analysing consumer behaviour, market trends and competitor activity to leverage insights and opportunities wherever possible to drive revenue and enhance guest experience
• Manage budget to within permitted variance alongside internal finance team manager budget and forecast trackers.
• Provide monthly updates and reviews to internal stakeholders include the GM of Marketing

KNOW YOU BELONG:

At NRMA Parks & Resorts we celebrate and welcome difference and work together to create an inclusive workplace where our people feel respected, heard, valued and connected no matter what background or experience. From First Nations peoples, to gender, age, ethnicity, sexual orientation and different abilities, we welcome people from all walks of life and embrace unique perspectives.

While we continue to commit to an inclusive, equitable and diverse workplace we are proud of our key achievements to date:

• We made the 2022 AFR Boss Best Places to Work List
• Recognised by Reconciliation Australia for our ‘Stretch’ Reconciliation Action Plan
• Recognised by the Workplace Gender Equality Agency as an Employer of Choice for Gender Equality 2023-2025
• Certified as a Family Inclusive Workplace
• Awarded 2023 Australian Workplace Equality Index (AWEI) Bronze Employer & 2022 AWEI Most Improved Employer

Are you nodding your head as you read this? Ready to roll up your sleeves and really make a difference?
Apply now, we cannot wait to hear from you

• Manage portfolio marketing on a day to day basis, ensuring the marketing plan and other initiatives are executed accurately, to budget and on deadline
• Provide hands-on support to leadership team in the development new projects and initiatives aligned with strategy
• Collaborate on performance Marketing strategies for all product areas, including the co-development of annual plans that define performance budgets and KPIs
• Work with the Digital Marketing Specialist to ensure optimisation of established campaigns and implementing test and learn activity
• Meetings with internal stakeholders and management of media agencies to measure and report on campaign effectiveness and optimisation
• Deploy successful marketing campaigns from ideation to execution that enhance the Guest Experience and align to brand standards
• Oversee and approve marketing material, from website banners to hard copy brochures to ensure alignment to GX and brand proof points
• Researching and analysing consumer behaviour, market trends and competitor activity to leverage insights and opportunities wherever possible to drive revenue and enhance guest experience
• Manage budget to within permitted variance alongside internal finance team manager budget and forecast trackers.
• Provide monthly updates and reviews to internal stakeholders include the GM of Marketin