Marketing Manager

at  State Library of Victoria

• Seeking a people leader with expertise in brand and marketing
• VPS 5.1, salary between $106,534- $117,716 + superannuation.
• Employee benefits include a 10% discount at Readings bookstore and Mr Tulk Café.
  About the Library
  State Library Victoria is Australia’s oldest public library and one of the first free public libraries in the world.
  We believe in the power of knowledge to change lives. Free to access and open to all, the Library enriches the cultural, educational, social and economic lives of all Victorians.
  The Library preserves and shares the stories of Victoria and the world, and is a major destination for stimulating cultural experiences, contemporary debates and community-driven collecting. We encourage learning, exploration, imagination, and creativity by opening up possibilities for all Victorians.
  About the opportunity
  The Marketing Manager is responsible for strong brand position and profile. The role oversees marketing support and advice across the Library.
  Working closely with the Branch Head, Communications Manager and Content and Creative Manager, the Marketing Manager contributes to delivering integrated marketing and communications activities for the organisation.
  The Marketing Manager leads a team who is responsible for the brand guidelines and execution, audience research, strategic campaigns to develop audiences (including members) and contributes to the CRM integration for the Library.
  As the Library brand ambassador, the Marketing Manager leads the execution of the brand strategy and ensures the brand is embedded at all visitor internal and external touchpoints.
  About you
  The ideal candidate is an inspirational and can-do people leader with advanced knowledge of marketing, digital and communications concepts.

Please refer the Job description for details