Marketing Manager

at  Target Australia Pty Ltd

WHAT ARE WE LOOKING FOR?

We are looking for an individual who has exceptional experience in building strategic campaign and category marketing plans that drive incremental and sustained commercial growth and is able to translate customer and business insights into effective communication strategies.

You will have the following qualifications, experience and knowledge:

• 7+ years’ marketing and communications experience in retail, FMCG or major brands
• Tertiary qualification (Marketing, Media, Communications).
• Sound understanding of retail business
• Experience in making a commercial impact, that is measurable and scalable with marketing plans.
• Demonstrated understanding of integrated marketing projects (i.e. writing briefs based utilising clear customer insights)
• Proven ability to work and deliver projects as part of a cross-functional team resulting in fully integrated campaigns
• Proven ability to engage stakeholders through the development, execution and review process of customer communications.
• Proven results working in a complex, fast-paced environment with multiple stakeholders and tight timelines
• Experience in leading a team by providing clear direction, coaching and guidance

We have an exciting opportunity for a Marketing Manager to join our talented Marketing team on a fixed term 7 month basis. The primary purpose of this role is to lead the planning, development, and implementation of category short, long, and always on communication strategy to drive commercial category performance.
This role has a direct link to Anko & Toy category sales which sit within the Kmart merchandise structure as well as sales tied to key consumer events such as Christmas, Father’s Day, Easter, and Mother’s Day.

Responsibilities will include but not limited to:

• Develop and maintain strategic relationships with suppliers to secure supplier funding to support marketing campaigns and initiatives resulting in sales growth.
• Analyse supplier funding proposals from media agencies and align them with our marketing strategies and financial objectives.
• Coordinate the end-to-end process of supplier funding requests, from initial proposals to final approvals
• Collaborate closely with wider marketing teams to ensure funding supports planned campaigns effectively and efficiently.
• Leverage customer insights, data and business objectives to develop short and long term category communication strategy
• Translate the Category strategy into actionable communications plans and inform what category activity is commercially required into the marketing plan
• Responsible for alignment of all Brand Communications and Campaigns to Brand vision, strategy and adherence to brand style guide
• Develop a clear POV for both long term and short term agile opportunities to drive commercial outcomes