Marketing Manager

at  The GPT Group

WE KNOW THE POWER OF A GREAT EXPERIENCE

• Ranked 5th in the 2024 Gender Equality Global Report released by Equileap.
• Achieved number 2 real estate company in S&P Global Sustainability Assessment.
• Earned a silver ranking in Australian Workplace Equality Index (AWEI) for LGBTQIA+ inclusion.
• Awarded our fourth consecutive Employer of Choice for Gender Equality citation from the Workplace Gender Equality Agency (WGEA) in 2021-2023.
• Accredited Family Inclusive Workplace™.
• Committed to our second Stretch Reconciliation Action Plan (RAP).

THE ROLE

We are currently seeking the services of a Marketing Manager to work with the Centre team to develop and implement the asset marketing strategy for the celebrated Rouse Hill Town Centre for a 7 month, fixed-term contract.
As a pivotal role in the Marketing Team, the Marketing Manager will develop and implement marketing strategies which are aligned with the brand positioning of the centre, whilst also driving performance through the effective delivery of sales and traffic driving campaigns and communications as well as managing a small team.

WHAT YOU WILL BE DOING

• Leading the development of the annual Marketing Strategy which underpins the broader Business Plan to drive traffic, sales and market share and developing and managing the annual marketing budget ensuring prudent expense management and accurate month end forecasting.
• Work with Project Marketing Manager and wider team to develop the marketing and brand strategy and all pre-development elements for the proposed RHTC development works.
• Ensuring the brand positioning and creative execution are in line with the strategic direction of Rouse Hill and influence the behaviour of the centre’s key customer segments.
• Driving a centre activation schedule that positions the asset experience above competitors and enables high levels of retailer participation and customer engagement.
• Drawing analysis and insights from relevant research data to inform the team on opportunities and threats around market share, category performance, customer segments and retail trends.
• Developing campaigns which respond to market opportunities, that are on brand and that drive engagement across all platforms including in-precinct, website, social, mobile, targeted and segmented email marketing, Wi-Fi, SEO/SEM and online advertising.
• Planning and managing the content strategy including the execution and evaluation of content performance, ensuring that content is in line with current insights from digital & social analysis (e.g. Google Analytics, Social listening tools FB & Instagram) in order to evolve centre digital and social strategies.
• Working with the greater asset team, actively contribute to the delivery of the retailer engagement strategy at the asset to deliver an optimal retailer onboarding.