Marketing Programs Manager, EMEA

at  Tive

At Tive, we imagine a fully-transparent world in which everything and everyone is connected. We innovate beyond what the world thought possible—so what people hold near and dear arrives on time and in full.

We believe (and live!) four core values:

• Transparency First: We make everything visible so that everyone can operate better

• Expand our current marketing strategy with multichannel campaigns and programs targeting key markets in EMEA.
• Work closely with EMEA sales and sales development teams to identify region-specific priorities and gaps in our current marketing plan.
• Repurpose elements of our current global marketing efforts for regional markets; for example, leading translation projects and relaunching programs for specific geographies.
• Research and propose new channels, programs, and media partnerships to reach our ICP in target regions.
• Execute regional ABM programs, including account list development, content development, campaign building, and performance analysis.
• Manage pre- and post-trade show promotions and outreach, collaborating with Events Manager and Sales/Sales Development teams; attend trade shows when necessary.
• Lead content marketing efforts for EMEA, including developing topics, sourcing subject matter experts, coordinating/executing programs, and repurposing content across channels.
• Develop (and/or lead development of) campaign assets, including: emails, landing pages, abstracts, campaign briefs, ads.
• Collaborate and communicate with cross-functional teams, such as marketing, sales, and IT to ensure that marketing campaigns are successful.