Marketing Programs Specialist

at  WorkTango

WorkTango is an award-winning Employee Experience platform that helps leaders and organizations improve employee engagement, increase retention, and boost performance while reducing costs with Employee Surveys and Recognition & Rewards software.
WorkTango’s holistic platform offers two distinct, but complementary solutions.
Surveys & Insights makes it easy for organizations to measure engagement and ensure every employee feels heard through unlimited surveys across the entire employee lifecycle. Leaders gain insight into employee sentiment through robust dashboards and insights, and are empowered to drive meaningful change with recommended action plans.
Recognition & Rewards enables organizations to scale and automate manual recognition & rewards practices, track and control costs, and create a continuous culture of appreciation through company-wide recognition.
WorkTango is built for the workplace we all want to be a part of – where teams accomplish great things, achievements are celebrated, and employees have a voice.

PLEASE NOTE: WE ARE NOT CURRENTLY CONSIDERING APPLICANTS IN CA, MT, VT, AND PUERTO RICO FOR THIS POSITION.

Overview of the role:
We’re looking for a Marketing Programs Specialist with a blend of technical skills, creativity, and strong writing abilities to join the WorkTango marketing team. Reporting to the Director of Demand Generation & Growth, you’ll support multi-channel marketing efforts, collaborate to craft engaging emails that drive results, and keep programs and meetings running efficiently. Are you an organized, passionate communicator who thrives in a fast-paced environment? This is a great opportunity to make an impact and continue to develop your marketing skills.

The awesome stuff you’ll do in this role:

• Execute and project manage multi-channel B2B marketing programs and integrated campaigns, leveraging channels such as webinars, conferences, websites, and email to drive revenue and pipeline growth
• Partner with sales to write post-program outreach sequences and templated content to guide leads through the sales funnel
• Optimize email marketing and nurture streams using A/B testing and data analysis for better results
• Track and analyze KPIs like conversion rates and ROI to continuously improve performance
• Lead meetings, create agendas, and maintain the communications and programs calendar to keep marketing efforts aligned and organized

What you’ll need to be successful in this role:

• Minimum of 2 years experience working on a quick-paced, dynamic startup marketing team
• Experience with Salesforce.com, HubSpot Marketing Hub (or other MAP), and proficiency in Microsoft Excel / Google Sheets
• Preferred experience with HubSpot Sales and Operations Hubs, Outreach, and Monday.com / Asana; have a favorite platform not listed here? Tell us!
• Experience with lead scoring & nurture programs to move qualified prospects through the sales cycle
• An analytical, data-driven approach to measure the impact of marketing activities on sales activities and pipeline
• Highly organized, self-starter
• Understanding of the B2B lead funnel, from lead > MQL > SQL> close
• Excellent communication and interpersonal skills
• Strong passion for serving and understanding customers
• Growth mindset and a passion for learning
• You share our values and work in accordance with those values
• Ability to travel to support in-person events as needed (less than 10%)
• Bachelor’s degree with an emphasis on communications, marketing, and business or equivalent experience

If you’ve reached this point in the job description and feel you’re still not sure if you should apply… Just do it! You may not have 100% of all those bullets listed above - and that’s okay! We know there are no perfect applicants. If you’re feeling like you’re not going to fit in with our teams - that’s not okay. One of our company values is “Work Together, Tango Together” - we believe in a diverse experience that allows us to build off the momentum of each other, so however you identity and whatever background you bring with you, we strongly encourage you to submit your application if this is a role you can be passionate about doing every day!
When you work at WorkTango, we provide competitive benefits to make your life better both in and out of the office, which include: Health, Dental, and Vision Insurance; Open vacation policy; Flexible WFH policy; 2 weeks of all-company closure; 401k & RRSP programs; Mental Health benefits; Financial Wellness benefits; Generous Parental Leave; EAP & more!
At WorkTango, diversity and inclusion are fundamental to how we grow and operate our business. We’re building a diverse workforce that cultivates and supports all individuals. We believe a culture of equality creates a stronger work environment for all employees and that we are all accountable for encouraging and celebrating diverse voices. WorkTango commits to promote and recognize principles of fairness, equity, and social justice in relation to, and across, intersections of race, age, color, disability, faith, religion, ancestry, national origin, citizenship, sex, sexual orientation, social class, economic class, ethnicity, gender identity, gender expression, and all other identities represented among our diverse membership.

The awesome stuff you’ll do in this role:

• Execute and project manage multi-channel B2B marketing programs and integrated campaigns, leveraging channels such as webinars, conferences, websites, and email to drive revenue and pipeline growth
• Partner with sales to write post-program outreach sequences and templated content to guide leads through the sales funnel
• Optimize email marketing and nurture streams using A/B testing and data analysis for better results
• Track and analyze KPIs like conversion rates and ROI to continuously improve performance
• Lead meetings, create agendas, and maintain the communications and programs calendar to keep marketing efforts aligned and organize

What you’ll need to be successful in this role:

• Minimum of 2 years experience working on a quick-paced, dynamic startup marketing team
• Experience with Salesforce.com, HubSpot Marketing Hub (or other MAP), and proficiency in Microsoft Excel / Google Sheets
• Preferred experience with HubSpot Sales and Operations Hubs, Outreach, and Monday.com / Asana; have a favorite platform not listed here? Tell us!
• Experience with lead scoring & nurture programs to move qualified prospects through the sales cycle
• An analytical, data-driven approach to measure the impact of marketing activities on sales activities and pipeline
• Highly organized, self-starter
• Understanding of the B2B lead funnel, from lead > MQL > SQL> close
• Excellent communication and interpersonal skills
• Strong passion for serving and understanding customers
• Growth mindset and a passion for learning
• You share our values and work in accordance with those values
• Ability to travel to support in-person events as needed (less than 10%)
• Bachelor’s degree with an emphasis on communications, marketing, and business or equivalent experienc