JOB DESCRIPTION

Position Title: Marketing Project and Communications Manager
Business Unit or Department: Marketing & Sales
Position Reports to: Vice President of Marketing & Sales
EEOC Classification: Full-Time, Year-Round, Exempt

of Direct Reports: 1 to 2 (Seasonal Snow Reporter/Communications Specialist and full year Communication Specialist)

of Indirect Reports: 0

Salary Range: $79,000 - $89,000
Date of last Review: Oct. 7, 2024

POSITION SUMMARY

The Communications and Project Manager role is comprised of two essential roles. The communications side of this position is a strong voice that builds and reinforces Crystal’s core brand, utilizing both written and verbal skills to support the Sales and Marketing Business Unit as well as all departments and the senior leadership team at Crystal. This position will manage the internal and external communication channels for the resort by building communications plans, writing company announcements for the COO and Senior Leadership team, and overseeing the Snow Reporters and Communications Specialists. The Communications and Project Manager will also be responsible for delivering the PR strategy, including writing press releases and managing earned media relationships as well as guiding social media and all communications across Crytal’s owned channels (website, blog, etc.) through direct project work and management of direct reports.
The project manager side of this role is a strategic, detail-oriented, self-motivated individual, and has the ability to look at a task, project, or goal from a big-picture approach without losing sight of the fine details. This role works with the VP of Marketing and Sales to prioritize projects across the resort, break them down into deliverables and make sure cross functional team members are delivering their respective deliverables on-time. This role will be a mega meeting scheduler, set and lead efficient agendas, master note taking and follow-up.

GENERAL:

• Work in support of brand, marketing operations, digital marketing, sales, and events/partnerships strategies and initiatives and assist in setting short-term and long-term goals and priorities within the department.
• Organize and/or attend stakeholder meetings to develop and maintain strategic launches, product development, etc.
• Manage and develop Communications Specialist and Seasonal Snow Reporter to respective job descriptions, daily deliverables and development plans.
• Delegate tasks to, coach and mentor Communications Specialist and Seasonal Snow Reporter to deliver Communications deliverables; including daily snow and weather report
• Collaborate through a dotted line reporting structure to Sr. Marketing Manager
• Be on-mountain to build culture, be the pulse of mountain communications with our guests and manage snow reporter 3 to 4 days per week and periodically staff on- and off-site events, including occasional weekends and evenings to be mutually agreed upon
• Work through ambiguity to develop the big message or deliver a project

EDUCATION, EXPERIENCE REQUIREMENTS, AND QUALIFICATIONS

• Availability to work Tuesday-Saturday, and some Sundays schedule in the winter; as well as special weekend events in the summer.
• Availability to periodically staff marketing events on or off-site
• Availability to travel to domestic media events, meetings, conferences, and trade shows
• Bachelor’s degree in Journalism, Public Relations, Communications, Business, Management, or related fields preferred.
• 3 years+ experience in public relations, media, press, and/or journalism
• 2 years+ of project management experience preferred.
• 2 years+ experience in copywriting
• 2 years+ of managing people
• Strong analytical skills combined with excellent written and verbal communication skills.
• Excellent PC skills (MS Office) required. Experience with Asana preferred. Role also utilizes SmartSheet.
• Demonstrated ability to adapt and grow as business needs change.
• Ability to work in a self-directed environment.
• Background in ski resort or hospitality industry preferred.

Please refer the Job description for details