Marketing Specialist

at  Unipal

JOB DESCRIPTION

As a Marketing Specialist, you will play a crucial role in developing and executing marketing strategies to drive brand awareness and student engagement. You will work closely with the marketing team to plan and implement various marketing campaigns and initiatives.

EXPERIENCE REQUIRED:

• Based in Riyadh, KSA.
• Proven experience in marketing, preferably in a similar role.
• Solid knowledge of digital marketing techniques, such as SEO, SEM, social media marketing, and email marketing.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills.
• Creative mindset with the ability to think outside the box.
• Proficient in using marketing software and tools, such as Google Analytics and social media management platforms.
• Background in blogging, videography and art direction.
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• Develop and implement marketing plans and strategies.
• Conduct market research to identify trends and opportunities.
• Create and manage digital marketing campaigns across various channels, including social media, email marketing, and paid advertising.
• Monitor and analyze campaign performance, track key metrics, and provide insights to optimize marketing efforts.
• Assist in organizing and coordinating marketing events, especially those related to students.
• Stay updated on industry trends and new marketing tools and techniques.
• Collaborate with influencers, vendors, and partners to execute marketing projects.
• Some background in blogging & videography and art direction Identify business opportunities and business relationships.