Media Relations and Content Specialist

at  Volkswagen Group Canada

QUALIFICATIONS:

• Experience in media relations for large and complex organizations e.g. multinational companies or government.
• Experience developing and executing communication strategies for proactive initiatives and managing issues.
• Strong creative copywriting skills across a range of styles, including media releases, speeches, and social / digital content.
• Proficiency in camera equipment and video editing software, such as Adobe Premiere Pro, and familiarity with motion graphics software.
• Experience creating short-form content for social media platforms, specifically LinkedIn, YouTube, and Instagram.
• Strong understanding of scriptwriting and storytelling, video editing, grading, and audio mixing, along with graphics creation and typography.
• The ability to grasp complex technical concepts and translate them effectively into business language / requirements and creative briefs.
• Culturally aware, confident interpersonal skills
• German language skills are considered an asset.
• Please note that we appreciate the interest of all candidates, however only those under consideration will be contacted.
  Volkswagen Group Canada Inc. is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, family status, gender identity, gender expression, national origin, age, disability, or any other characteristic protected by federal, or local laws.
  Volkswagen Group Canada Inc. is committed to providing accommodations for people with disabilities including during the application process. If you require an accommodation because of a disability, we will work with you to determine what reasonable accommodation may be available to meet your needs whether it be as an applicant or an employee. Applicants need to make their needs known in advance. If you are selected for an interview and require an accommodation, you are encouraged to advise the Recruiter who will consult with you to determine an appropriate and reasonable accommodation. #LI-Hybrid #LI-VA1

• Provide advice on external communications and prepare briefing materials for senior management on high-profile media relations issues.
• Respond to media questions and organize interview requests, press conferences and other media activities.
• Develop and maintain constructive ongoing relations with media.
• Collaborate with business areas to develop communication strategies and products.
• Plan, draft, and execute campaigns for publication on social media and other channels.
• Lead and manage the delivery of media monitoring and analysis.
• Serve as a company spokesperson with media and opinion leaders, helping to build relationships and awareness of the business in the North America region.
• Deliver corporate announcements and positioning through writing and editing of press releases, communications strategies, speeches etc.
• Support in conceptual design and operational implementation of moving image / video formats, including storyboarding and concept development, video production, post-production, equipment management, and project management.
• Identification of contemporary internal communication channels for moving image / video formats.
• Advise and, if necessary, support other departments / areas on moving image / video formats.
• Management of agencies to support selected projects.
• Assist in the creation of articles and visual content (newsletters, videos, photos etc.)
• Contribution of ideas and strategies for effective communication concepts and campaigns.
• Identification of relevant trends and topics for content creation for media and implementation.
• Processing short-term requests for various PowerCo departments, representatives, and stakeholders.
• Other tasks may be assigned according to business needs