Offline Marketing Manager

at  Marley Spoon

Hungry for a rewarding career? Join Marley Spoon and help us revolutionise the way people shop, cook and eat, across our three exceptional brands: Marley Spoon, Dinnerly, and Chefgood. Recognised by the AFR as one of the Best Places To Work in Manufacturing & Consumer Goods, we offer flexibility, career growth, and an inclusive work environment. Make a difference and apply for our Offline Marketing Manager role today.
As the Offline Marketing Manager you’ll provide support to the team at our head office in Sydney (Alexandria, NSW 2015), working across both our mealkit brands Marley Spoon and Dinnerly, as well as our RTH brand Chefgood. This role reports directly to the Head of Marketing and works in close collaboration with Display and Content teams.

REQUIREMENTS

• Minimum 4-5 years in growth/performance marketing, ideally in D2C and Ecommerce.
• Proficient in media planning, buying, and delivery with knowledge of the AU media landscape and agencies.
• Bachelor’s degree in Marketing, Business, Statistics, or Analytics preferred.
• Strong analytical and problem-solving skills; experienced in using data and consumer insights for campaign planning and audience targeting.
• You are highly proficient in Excel & Google Sheets as well as a strong grasp of A/B testing and performance marketing metrics.
• You have deep familiarity with CPA, CVR & LTV.
• Skilled in using analytical tools like Tableau/Looker for performance tracking and strategy.
• Creative design sense with the ability to brief and feedback on multi-channel campaigns.
• Experienced in managing media and sales agency relationships as the main point of contact.
• Up-to-date with the latest marketing trends and always seeking new performance-boosting methods.
• Ability to work across time zones and participate in weekly evening or morning calls.

• Lead and manage the offline acquisition strategy and budget across Marley Spoon, Dinnerly, and Chefgood brands.
• Execute and optimise campaigns across multiple offline media channels, including TV, BVOD, Out of Home, Radio, Podcasts, Direct Mail, Flyering, and Partnerships.
• Collaborate with the Online marketing team to create cohesive marketing campaigns and optimise for profitability.
• Manage media agencies to achieve goals and ROI targets with day-to-day project management
• Measure, track, and analyse campaign performance and KPIs to drive continuous improvement in ROI through media & creative optimisation.
• Work with the creative and content team to develop and manage performance creatives, from flyers to TVCs and OOH campaigns.
• Identify and leverage new opportunities and emerging channels to drive customer acquisition and brand growth.