Product Marketing Consultant

at  SAP

WE HELP THE WORLD RUN BETTER

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.
The Product Marketing team for SAP Business Network has an opening for Content Marketing and Events Coordination. This role will be deeply involved with content marketing responsibilities at the portfolio level.

Content marketing and management
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Develop content strategy that aligns with business goals and drives brand awareness, engagement, and lead generation

• Create high quality content for both internal and external consumption, and manage distribution effectively across platforms and channels. Ensure consistency in positioning and messaging.
• Manage editorial calendar, optimize timing and flow effectively
• Collaborate closely with product marketing, regional product marketing, demand generation, and sales teams to ensure content is relevant and impactful
• Monitor and analyze performance of assets, identify areas of success and where improvement is needed
• Coordinate updates to various communications platforms and channels

Assistance as required with events
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Support the coordination of and preparation for SAP and third party events

• Provide relevant content to support events, generating net new content as needed
• Ensure messaging is consistent and on point, and brand standards are met