Product Marketing Manager

at  Epic Games

WHAT MAKES US EPIC?

At the core of Epic’s success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it’s building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we’re always innovating.
Being Epic means being a part of a team that continually strives to do right by our community and users. We’re constantly innovating to raise the bar of engine and game development.

ABOUT US

Epic Games spans across 25 countries with 46 studios and 4,500+ employees globally. For over 25 years, we’ve been making award-winning games and engine technology that empowers others to make visually stunning games and 3D content that bring environments to life like never before. Epic’s award-winning Unreal Engine technology not only provides game developers the ability to build high-fidelity, interactive experiences for PC, console, mobile, and VR, it is also a tool being embraced by content creators across a variety of industries such as media and entertainment, automotive, and architectural design. As we continue to build our Engine technology and develop remarkable games, we strive to build teams of world-class talent.

WHAT YOU’LL DO

As part of the marketing team on the Epic Games Store, and reporting into the Senior Product Marketing Manager, the Product Marketing Manager will help build and execute specialized go-to-market plans for 3rd party products; matching product beats with store marketing channels. The role will specialize in relationship management of designated accounts and play a crucial role in project managing the associated beats of each new product in their queue. Your role will include coordinating with publishers to become an expert in your products commercial performance, collect asset information and schedule beats in various tracking tools. The role will be required to adapt messaging to meet marketing beat objectives and be an expert in go-to-market plans from your accounts.

IN THIS ROLE, YOU WILL

• Build and grow marketing relationships with Epic Games Store’s publishing partners by developing go-to-market plans, negotiating strategic offers, and identifying new opportunities for growth.
• Manage product life cycles (from announcement to post-launch) and optimize product beats by leveraging the Epic Games Store owned marketing channels where appropriate
• Plan and schedule marketing campaigns by coordinating closely with marketing functions (merchandising, social, PLM, blog) to ensure smooth execution
• Coordinate promotional activities with publishers and identify opportunities to run discounts or sales campaigns by collaborating with the promotions team
• Ensure timely execution of marketing channel launches by overseeing copywriting, collecting and coordinating marketing assets with publishers, creating internal JIRA/Asana tickets to track key product beats, and managing release schedules.
• Collaborate with various Epic departments (Biz-Dev, Store Ops, Ecom, Legal etc) to create synergies and align business strategies.
• Analyze the impact of marketing campaigns and broader publishing events on player acquisition, engagement, and business KPIs. Monitor product performance, optimize campaigns based on key metrics, and provide feedback to external accounts. Lead the sharing of best practices and post-mortem analyses.