Product Marketing Specialist

at  SuperOffice

Are you a creative thinker with a passion for creating and telling compelling narratives about products? SuperOffice is seeking a Product Marketing Specialist to join our team and strengthen our Go-to-Market motions.
If you excel at combining market research, product knowledge and customer understanding into compelling narratives, have a keen eye for detail, and have a proven ability to drive measurable results, we want to hear from you!
Join SuperOffice, where your creativity meets strategy! As the Product Marketing Specialist, you’ll play a big part in connecting our product development team and our marketing and sales efforts. The Product Marketing Specialist will be responsible for leading the Go-to-Market process for our products. Both on larger strategic initiatives as well as smaller initiatives and launches. By collaborating closely with product managers, product marketing specialists, marketing and sales, you’ll ensure that our marketing strategies effectively showcase the value and capabilities of our solutions.

Want a sneak peek of your daily life at SuperOffice? You’ll be busy…

• Developing product positioning and messaging - working on product pages that show products’ strengths, communicate benefits to customers, and reach the right audience.
• Marketing new features - joining forces with product, marketing and sales teams to plan new feature promotions and reach more people with product updates in different channels.
• Conducting market research and analysis - identifying market trends, competitive landscape, and customer needs, and integrating findings into marketing strategies.
• Supporting the creation of Go-to-Market plans for internal and external audiences that clarify the value we bring to the market.
• Create sales and partner enablement material - enable teams to promote the strengths and features and build an audience-specific narrative around the product.
• Producing engaging content - including blog posts, email campaigns, white papers, case studies, videos, webinars and presentations, that align with the product and concept messaging.
• Collaborating with cross-functional teams - including sales, product development, and customer success, to ensure alignment and consistency in messaging and positioning.