Sales and Brand Growth Manager

at  ChickfilA Square One Mall

SALES AND BRAND GROWTH MANAGER

Restaurant Mission:
To serve the people of Mississauga with great food and impeccable service by being hospitable and showing care.
Restaurant Vision:
To be the most caring restaurant in Mississauga
Are you a problem solver? Do you enjoy bringing innovative solutions to the table? Our team at Chick-fil-A Square One aims to be a high performing & engaged team, while offering impeccable services to all we encounter; creating customers that return for more. Our employee promise is to deliver a safe, fun and caring environment where team members are inspired to excel beyond their known potential. If this excites you, we have an amazing opportunity for you at Chick-fil-A Square One.
Structure: Reports Directly to the Operator
Role Description: The Director of Sales & Brand Growth manages, implements, and executes effective strategies to grow sales and brand recognition in the community. This position actively seeks opportunities to build the brand through strategic partnerships and initiatives. This position works closely with the Operator to ensure our vision and core values are the foundation on which we grow the business.

SKILLS AND COMPETENCIES:

• Passionate: Go-getter; pursuit of excellence in a competitive, changing landscape.
• Analytical: Strong analytical skills, able to dig into the analytics process and champion insights.
• Strategic: relentlessly searches for solutions, and understands Operator and Market mindsets – finding key win-win as a result. Adjusts and adopts new practices as needed and quickly.
• Communication Skills: Extremely strong verbal and written communication skills.
• Creativity: Thinks across disciplinary lines; uses the insights or techniques from one field to take on the challenges of another. Passionately curious.
• Making Complex Decisions: great at gleaning from whatever data is available; adds experience, knowledge, skills, and abilities to come to the best conclusion and solution; uses multiple problem-solving tools and techniques.
• Collaborative: resourceful through partnering with teammates, and other leaders. Share knowledge and skills. Able to achieve results through others.

QUALIFICATIONS:

• Bachelor’s degree, in Marketing, Business, Economics or other related discipline (required).
• Master’s degree in Marketing Management (preferred).
• At least 3+ years of experience in marketing and sales environment.
• Professional experience in at least one of the following areas: restaurant, hospitality, entertainment, food and beverage marketing, consulting, or media.
• Experience with marketing analytics and insights.
• A good understanding of trends in the industry and the dynamic nature of the market
• A creative and analytical thinker with a strong strategic mind and a willingness to take risks.
• Manages deadlines and quickly adapts and re-prioritizes to deliver results.
• Ability to “think on their feet” in front of an audience.
• High attention to detail.
• Maintains highest level of confidentiality.

REQUIREMENTS

• Must be eligible to work in Canada
• Must have a source of reliable transportation
• Must work well under pressure
  In our kitchens, we focus on fresh and simple ingredients. And we always have. Since the beginning, we’ve served chicken that is whole breast meat, with no added fillers or hormones, and we bread it by hand in our restaurants. Produce is delivered fresh to our kitchens several times a week. Salads are chopped and prepared fresh throughout the day. Whole lemons are freshly squeezed in our restaurants and combined with pure cane sugar and water (yep, that’s all) to make Chick-fil-A Lemonade®. It may not be the easy way, but it’s the only way we know

DUTIES AND RESPONSIBILITIES

Success in the Brand and Sales Growth Manager role will be determined by performance in the following areas of responsibility:

• Sales Growth: Partner with Operator to help create and manage an overall sales growth plan with corresponding strategies and expected outcomes for Chick-fil-A Square One. Continuously assess performance, facilitate initiatives, and create monthly, quarterly, and annually goals for the following deliverables:

Sales: Ensure ads/posts are fresh and targeted towards a specific channels and appropriate media is used to drive traffic.

• Sales, Transaction Count, Check Average: Identify sales channel opportunities by discovering current trends, creating strategic initiatives to maximize our impact in Mississauga areas. Extracting relevant data for the restaurant in making informed decisions with regards to planning and execution.
• Catering and Delivery: facilitate with booking for events and all necessary communication for all parties
• Catering and Outside Sales:
• Implement strategies to grow catering orders
• Identify opportunities to create customer awareness.
• Build repeat customer business through networking, business contacts, and consistent remarkable experiences.
• Assist when needed in operational execution and other initiatives deemed necessary to create long-lasting relationships.
• Mobile Ordering:
• Consistently integrate a mobile ordering strategy to increase sales through strategic initiatives via social media.
• Drive mobile ordering to ensure it is top-of-mind for our customers.
• Maintain targeted advertising and efforts to build Chick-fil-A Square One Catering
• Guest Experience (in store): Assist in the restaurant when available to help create remarkable experiences for guests, build chemistry with the team, and stay connected to the business.

1. Brand Growth: Ensure all media communication is current, free from error, and that we use the proper assets

• Community:
• Build the brand increase Chick-fil-A Square One awareness in Mississauga and grow community engagement.
• Facilitate any donation requests while managing a budget for the restaurant and specific process for guests to make these requests.
• Strategic Partnerships
• Identify partners in our community who can assist in building the brand.
• Create partnerships with organizations, being careful that these organizations are not driven by political affiliation or any other polarizing issues or topics that would cause distraction from original intent.
• Media, Promotions, and Communications
• Adhere to Chick-fi-A custom creative guidelines.
• Use relevant and necessary digital media channels and strategically communicate any product offerings to our guests to help drive trial of new product(s) with accurate launch date to prevent confusion and build excitement.
• Social Media
• Broadcast relevant posts in conjunction with local/national media to drive consistent messaging.
• Create a social media calendar, which shows how social/digital channels will be used in sales and brand growth initiatives. Execute on-time content to ensure successful engagement
• Protect the Brand
• Ensure we represent the brand to the highest-level both inside and outside the restaurant.
• Make certain we are doing things with excellence, honor, dignity, and respect.
• Follow Chick-fil-A guidelines and procedures in all areas of the business, including all aspects of food safety.

TOP 3 ROLE PRIORITIES:

• Grow community engagement and partnerships for Chick-Fil-A Square One
• Grow mobile sales via social and other creative measures
• Grow catering & marketing