Sales & Product Manager – CASE/AMA

at  Azelis

We are looking for enthusiastic and innovative people who are ready for a challenge to join us and make a difference.
We currently have a vacancy for a Sales & Product Manager for our CASE/AMA team in Runcorn. The position is a full-time role with hybrid working.
Job Purpose
To assume full responsibility for the product portfolio of specific suppliers and maximize profitability. To ensure that Principal expectations are met and cascaded to the entire CASE/AMA team. Further, for a limited number of defined customers, promote the company and develop sales of the CASE product range, to achieve agreed business targets and meet customer needs.

Principal Accountabilities

• Maintain and develop relationships with specific Principals in order to ensure Principal expectations are met and that the CASE strategy is in line with that of the Principal for the relevant product area.
• Liaise with suppliers on product offer, promotional approach, reports & feedback. Support as necessary other team members with above.
• Ensure effective communication with Principals and comply with agreed reporting, meeting frequency and ensure all meetings are recorded on CRM.
• Create and communicate development plans to ensure that objectives are optimised, and sales retention and growth targets are achieved.
• Proactively design and specify marketing & sales activity to meet plan such as Presentations, Sales Sheets, PBMs and Editorials
• Organise sales / technical team member training / refresher training on assigned Principals’ ranges. Ensure that Sales team fully understand new materials from assigned Principals to enable them to offer effectively to customers. Support Sales Managers at customers where necessary to promote their product portfolio
• Calculate costings and set general pricing levels for materials from assigned principals.
• Agree budgets with Principals annually and monitor performance against budget. Take corrective action in case performance is behind budget. Manage budget input for own Principals either directly or via Sales team.
• Prepare the necessary arguments for the commercialisation of products to improve the impact on the sales force on the field and generate more projects.
• Monitor, report and act on market and competitor activities in order to ensure that product strategies reflect current market activity.
• Manage and develop a defined customer base; generate sales and margins through maintaining existing business and by targeting and creating new business making regular visits to these accounts to build, maintain and manage relationships with key contacts at all levels.
• Seek out, analyse & develop new accounts, promoting sales of the product portfolio in line with business growth strategies.
• Agree on and achieve annual sales budgets with the Business/Commercial Managers.
• Ensure best-in-class customer engagement through the optimal usage of the CRM system & the integration of the different IT systems (Outlook, CRM, Teams. Advocate use of the Customer Portal and the e-Lab (if applicable)).
• Translate the Groups’ Sustainability Strategy into concrete job-related actions and contribute actively & timely to the implementation of the sustainability KPI’s.

Special Features

• The jobholder must demonstrate clear commercial awareness, combining analytical expertise alongside accurate data manipulation.
• Excellent interpersonal skills are essential. The jobholder is required, as appropriate to interact with people at all levels both internally and externally, including the sales, customer service and commercial staff at all levels within Principal organisations.
• The jobholder must have the ability to understand the product range technically to be able to promote products both internally and externally.
• The jobholder must understand and be able to discuss business financial measures demonstrating knowledge of how the jobholder’s activities influence debtors, creditors, stock management and cash flow.

Key Skills

• Relationship management and interpersonal skills
• Communication, influencing and negotiating skills
• Technical Competence
• Problem solving and decision-making skills
• Commercial Awareness
• Strong IT skills

Key Attributes

• Professional and positive approach
• Self-motivated
• Team player, and able to work on own initiative.
• Good numeracy
• Well organised and accurate

• Maintain and develop relationships with specific Principals in order to ensure Principal expectations are met and that the CASE strategy is in line with that of the Principal for the relevant product area.
• Liaise with suppliers on product offer, promotional approach, reports & feedback. Support as necessary other team members with above.
• Ensure effective communication with Principals and comply with agreed reporting, meeting frequency and ensure all meetings are recorded on CRM.
• Create and communicate development plans to ensure that objectives are optimised, and sales retention and growth targets are achieved.
• Proactively design and specify marketing & sales activity to meet plan such as Presentations, Sales Sheets, PBMs and Editorials
• Organise sales / technical team member training / refresher training on assigned Principals’ ranges. Ensure that Sales team fully understand new materials from assigned Principals to enable them to offer effectively to customers. Support Sales Managers at customers where necessary to promote their product portfolio
• Calculate costings and set general pricing levels for materials from assigned principals.
• Agree budgets with Principals annually and monitor performance against budget. Take corrective action in case performance is behind budget. Manage budget input for own Principals either directly or via Sales team.
• Prepare the necessary arguments for the commercialisation of products to improve the impact on the sales force on the field and generate more projects.
• Monitor, report and act on market and competitor activities in order to ensure that product strategies reflect current market activity.
• Manage and develop a defined customer base; generate sales and margins through maintaining existing business and by targeting and creating new business making regular visits to these accounts to build, maintain and manage relationships with key contacts at all levels.
• Seek out, analyse & develop new accounts, promoting sales of the product portfolio in line with business growth strategies.
• Agree on and achieve annual sales budgets with the Business/Commercial Managers.
• Ensure best-in-class customer engagement through the optimal usage of the CRM system & the integration of the different IT systems (Outlook, CRM, Teams. Advocate use of the Customer Portal and the e-Lab (if applicable)).
• Translate the Groups’ Sustainability Strategy into concrete job-related actions and contribute actively & timely to the implementation of the sustainability KPI’s