Salesforce Marketing Cloud Developer

at  Progress Residential

Looking for an opportunity with a dynamic, fun, and goal-oriented company? We’re growing quickly and we’re looking for some not-so-typical talent to join our team.
Progress Residential® is the largest providers of high-quality, single-family rental homes in the United States. With more than 90,000 homes across some of the fastest-growing markets, our residents appreciate the flexibility, freedom, and convenience of living in a single-family home without the obligations of home ownership.
Progress is committed to making the home rental process easy and enjoyable for the residents we serve by empowering our team members and investing in innovative systems and technology. Our portfolio has continued to grow substantially the past few years and we see increasing demand for professionally managed single-family rental homes and anticipate continued growth.
Employment with Progress Residential is conditional on a satisfactory background and drug screen.

POSITION SUMMARY:

The Marketing Cloud Developer will be taking a leading role with designing and implementing optimal, scalable solutions. As a member of the architect team, this role will partner with other Solution and Technical Architects to understand the “big picture” within Salesforce Enterprise architecture. Leveraging their analytical and consultative experience, the Marketing Cloud Architect will provide strategic and technical advice to meet marketing and engagement objectives.

QUALIFICATIONS:

• Bachelor’s Degree in related field or equivalent work experienc
• 3+ years of experience in Salesforce Marketing Cloud/ExactTarget with a proven track record of consistently exceeding performance goals.
• Experienced in Data Extensions, Package Manager, Template creation, reports, data views, Event Notification Service (ENS), Rest/Soap APIs available within SFMC
• Proficient in AMPscript, SQL, and other relevant scripting languages
• Experience creating responsive emails
• Experience with list segmentation and working with large data sets
• Experience in performing email QA testing to validate email rendering and deliverability across different devices and applications, using tools such as Litmus and Return path
• Must have created User-Initiated and Triggered Automations like Data Extract, Filter, Import and Transfer File, Refresh Group, Query, Wait Activity and Send Email using Automation Studio
• Experience working on optimizing campaigns through A/B testing and multivariate testing
• Worked on email reporting and tracking, recommend improvements, enhancements and testing strategies for future programs
• Deep understanding of Salesforce Core CRM data model and features within Sales, Service and Experience Cloud
• Familiarity with Marketing Cloud Intelligence Reports
• Extensive understanding of email marketing best practices, inbox deliverability and CAN-SPAM laws
• Experience using marketing enablement solutions is a plus
• Experience on Landing Pages and Microsites is a plus
• Experience with Agile methodology and Scrum delivery framework

• Responsible for solutioning, designing, and building solutions using Salesforce Marketing Cloud products and integrating with Salesforce CRM and other technical applications
• Demonstrate a solid technical understanding of Salesforce Marketing Cloud standard methodologies and functionality including Email studio, Mobile Studio, Automation studio, Journey Builder, Personalization (formerly Interaction Studio), Ad Studio, Audience Builder, etc.
• Designing and implementing automated marketing campaigns, workflows, and customer journey
• Using Marketing Cloud’s scripting languages to develop advanced, personalized, and dynamic messages and landing pages
• Analyzing and interpreting campaign performance metrics to provide insights and recommendations for optimization
• Collaborate with business stakeholders to communicate best practices to create, enhance, and develop effective Journeys
• Coach team members in the execution of complex Journey development, SMS campaigns, mobile app notifications, data model development, etc.