Salesforce Marketing Cloud Lead

at  BAM Strategy

Remote, British Columbia, Canada -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate26 Dec, 2024Not Specified02 Oct, 2024N/AMicrosoft Dynamics,Optimization,Project Management Skills,Customer Retention,Email Marketing,Marketing AutomationNoNo
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Description:

OVERVIEW

We are seeking a skilled Salesforce Marketing Cloud Leader with a focus on multi-platform expertise, especially Salesforce Marketing Cloud but also Microsoft Dynamics 365. This role involves overseeing various CRM campaigns for our diverse client base. As a key member of our team, you’ll report directly to the CRM & Strategy Director and will bring substantial experience with both platforms. This is an opportunity to be an integral part of a growing team, contributing to the development and success of new initiatives and services.

KEY SKILLS

  • Adaptability and ability to thrive in a fast-paced environment.
  • Expertise in executing B2C email marketing campaigns and implementation projects across multiple platforms, including Salesforce Marketing Cloud and Microsoft Dynamics 365.
  • Proven project management skills and experience with marketing automation platforms in a high-tech environment.
  • Knowledge of loyalty program best practices, email marketing, marketing automation, and customer retention, with the ability to communicate these concepts persuasively.
  • Data-driven approach with an eye for detail and optimization.
  • Exceptional organizational skills and the ability to work independently to meet deadlines.

Responsibilities:

  • Act as a subject matter expert in CRM platforms, particularly Salesforce Marketing Cloud and also Microsoft Dynamics 365, to create customer engagement and retention campaigns, including profiling and segmentation.
  • Develop and manage workflows, templates, and automated processes for efficient execution of email, push notifications, and SMS campaigns across different platforms.
  • Utilize SQL for audience data segmentation, campaign testing, and deployments, alongside conducting ad-hoc analysis and debugging.
  • Apply scripting languages like AMPscript for personalization and dynamic content in email campaigns.
  • Employ your extensive experience in both Salesforce Marketing Cloud and Microsoft Dynamics 365 to provide innovative CRM solutions and guide the application of CRM strategies.
  • Select and implement email marketing automation techniques, adapting complex methods to achieve desired results.
  • Monitor and analyze key metrics, understanding performance drivers, and recommend strategies and tactics in response.
  • Foster operational excellence, process efficiency, and team morale to standardize and harmonize workflows across various accounts.
  • Collaborate in the development of customer segmentation strategies and provide campaign performance insights to senior leadership.
  • Promote the use of Salesforce Marketing Cloud and Microsoft Dynamics 365 within the agency, providing expert guidance, oversight, and training to the Client Services team.


REQUIREMENT SUMMARY

Min:N/AMax:5.0 year(s)

Marketing/Advertising/Sales

Marketing / Advertising / MR / PR

Marketing

Graduate

Proficient

1

Remote, Canada