Salesforce Marketing Cloud Product Owner

at  US Bank National Association

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

JOB DESCRIPTION

This position sits within the Martech & Marketing Data (MMD) team and has product ownership of the SalesForce Marketing Cloud platform. The MMD team sits within the Marketing Analytics organization and is focused on enabling the Marketing Analytics, Marketing Activation and Analytics & Customer Experience teams with data and tools necessary to do their jobs.
As a product owner, responsibilities include managing a robust product vision and roadmap, understanding user personas, stakeholder needs and satisfaction. Managing a roadmap via OKRs aligned to product-level KPIs, this role is responsible for opportunity and issues logs, vendor management, competitor/new entrant monitoring and any associated RFPs. Stakeholder partnership includes organized and ongoing bi-directional idea generation and solutioning, including a keen eye towards product innovation, particular in the area of AI/GenAI.

BASIC QUALIFICATIONS

• Bachelor’s degree, or equivalent work experience
• Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results

PREFERRED SKILLS/EXPERIENCE

• 5+ Years experience Salesforce Marketing Cloud
• Deep understanding of all Salesforce Marketing Cloud builders including, Journey Builder, Email Studio, Mobile Push, Automation Studio and Salesforce Marketing Cloud API’s.
• Proficiency in the following languages: AMPscript, SQL, JavaScript, HTML, CSS, Salesforce Marketing Cloud Server Side JavaScript.
• General Networking Knowledge, DNS, SSL.
• Able to pick up new concepts and technology rapidly; able to explain it to both business & IT stakeholders.
• Proven track record of strong product management skills
• Exceptional organizational skills, with the ability to manage and prioritize various responsibilities and consistently meet deadlines
• Flexibility to effectively deal with unexpected assignments and changes to workload based on management priorities
• Strong understanding of SalesForce Marketing Cloud to ensure the martech stack helps segment marketers achieve KPIs.
• Exceptional interpersonal skills and the ability to communicate, partner, and collaborate.
• Ideal candidates will be able to think big-picture, have experience with a variety of data sources and technology platforms, while simultaneously driving forward product and feature enhancements to benefit the marketing and sales teams.
• Experience managing a technical team
• Experience using multiple instances of SFMC
• An understanding of SOAP and REST APIs
• Experience with, and knowledge of, SFMC, including Einstein for Marketing
• Salesforce CRM and Cloud Connector experience
• Architect data feeds, platform configuration, and components needed to run complex automated email campaigns

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by la