Salesforce Marketing Cloud Senior Developer

at  Cognizant

SALESFORCE MARKETING CLOUD SENIOR DEVELOPER

At Cognizant, our global community sets us apart—an energetic, collaborative and inclusive workplace where everyone can thrive. And with projects at the forefront of innovation, you can build a varied, rewarding career and draw inspiration from dedicated colleagues and leaders. Cognizant is right where you belong.

WHAT YOU WILL DO

• Lead the requirement gathering workshop with the business customers
• Ability to create a solution based on client requirements (e.g. data flows, journeys, etc.)
• Hand on experience on emails, push, SMS, audience selection, trigger qualification, suppressions, segmentation, building journeys, customer lifecycle programs in Onshore/Offshore model.
• Cross-channel communications using all modules in Salesforce Marketing Cloud including but not limited to Email Studio, Journey Builder, Automation Studio, Content Builder and Contact Builder.
• Responsible for day-to-day operations of SFMC, including data and system management and reporting
• Lead inter-team meetings on the technical and business challenges related to customer Marketing Operations initiatives.
• Understand and map Business Processes & Challenges into our technical product suite, ensuring scalable, secure, comprehensive solution designs.
• Translate business and marketing requirements into well-designed solutions.

WHAT YOU BRING TO THE ROLE

• Possess in-depth knowledge of Marketing Cloud Einstein and its applications.
• Demonstrate expertise in SFDC Integration and related technologies.
• Show proficiency in managing SFDC Data and ensuring data quality.
• Exhibit excellent problem-solving and analytical skills
• Salesforce Marketing Cloud certifications are Required.