Sea-Bird Scientific - Digital Marketing Specialist

at  Hach

Note: this job is posted in multiple location for marketing purposes, but only one opening is available.
Are you…
Interested in working for an international and diverse company?
Interested in working for a company that is dedicated to sustainability?
Looking for a friendly and supporting team?
If so, read on!
Protecting water, the most valuable resource, and driving sustainability is very close to our hearts. You will be part of a flexible, family friendly organization that cares about its people just as it cares about the environment.

LEARN MORE ABOUT US! HTTPS://WWW.VERALTO.COM/COMPANY/SEA-BIRD-SCIENTIFIC/

We offer:

• Benefits starting day 1, including medical/dental/vision, 401k with company matching
• Annual Performance-Based Bonuses
• Career coaching and development opportunities
• With PPTO, you will have the flexibility to take time off when you need it and without needing to track it. Working with your manager, you can decide when and why to take time off. We trust that you will take the time you need, while also managing the needs of customers, colleagues, and the organization.

The Digital Marketing Specialist (DMS) executes the demand generation and growth marketing strategy, in partnership with other members of the Marketing team. This hands on, dynamic role in the marketing organization is focused on leveraging digital channels to drive qualified leads, communicate with customers to drive awareness and consideration, and optimize our digital tools and systems to drive growth.
The DMS will report to the Growth Marketing Manager, based in the Seattle, WA area.
This position is remote, and travel may be required, for up to 20% of the time.
Have a passion for diving in, getting your hands dirty and making a real impact? Step right up!

THE ESSENTIAL REQUIREMENTS OF THE JOB INCLUDE:

• Bachelor’s degree required
• Experience in digital marketing for technical products
• Experience with MarTech tools (like Marketo, Salesforce, reporting and analytics, GA4, PPC, CMS, Wordpress)
• Ability to travel 20% of the time, domestic and international travel is required

• Web Presence: Develop web content and execute all web updates to ensure consistency of voice, brand standards, and digital strategy
• Email Marketing: Own execution of email campaigns to acquire new customers and move existing customers through the customer journey
• Marketing Automation: Leverage the power of Marketing Automation to deliver on our digital strategy and execute CRM marketing campaigns
• SEO & Paid Search: Optimize Sea-Bird Scientific’s web presence for SEO and implement paid search campaigns with a focus on ROI
• Systems & Technology: Own the daily operation and interaction with a suite of MarTech solutions to generate demand and drive growth
• Cross-Team Collaboration: Working with other members of the marketing team to heighten the impact of brand, offline, social, and process improvement projects