Senior Account Manager (Social Media)

at  Grayling

THE DAY TO DAY

• Develop and implement comprehensive social media strategies tailored to each client’s unique brand identity and the demands of platforms like Facebook, Instagram, Twitter, and YouTube.
• Create engaging and compelling organic content, including monthly content calendars, post ideas, and captivating copy. Your exceptional written skills will ensure content that is error-free and typo-free.
• Lead a team of social media AEs and SAEs in brainstorming, developing, and presenting impactful social media proposals to clients.
• Utilise social media management tools for scheduling content, community management, and reporting, streamlining your workflow.
• Leverage in-depth social analytics and insights, alongside social listening tools, to inform strategy and optimise content performance.
• Track and analyse campaign performance using social media analytics tools, identify areas for improvement, and present data-driven insights to clients.
• Collaborate closely with PR teams and KOLs to align social media efforts with broader marketing initiatives.
• Stay abreast of industry trends, platform updates, and emerging social media tools and techniques, proactively seeking opportunities to enhance our clients’ social media presence.
• Apply commercial thinking and a strategic mindset to drive measurable results and maximise the impact of social media efforts. This includes tracking revenue generated through social media work, and identifying upsell opportunities to existing clients.
• Effectively manage relationships with suppliers and partners, such as video producers and designers, including the creation of briefs, budgets, and reports.
• Deliver polished presentations that effectively communicate social media strategies, campaign performance, and recommendations to clients and internal stakeholders.
• The ability to speak and read Mandarin Chinese is desirable, enabling effective communication with Mandarin-speaking clients and stakeholders.

GET TO KNOW US

Grayling is a global communications agency offering a comprehensive range of services, including consumer brand marketing, corporate reputation management, public affairs, digital marketing, crisis support, and stakeholder engagement.
With the support of our extensive international network of 30 Grayling teams, we empower our team to deliver exceptional results across B2B, consumer brand, corporate communications, risk management, media relations, influencer engagement, and social media. At Grayling, we seamlessly combine the agility of a local boutique agency with a global mindset, ensuring integrated and connected solutions for our valued clients.
Grayling is an equal opportunities employer and encourages applications from all backgrounds. We take pride in our open and supportive environment, which has recently earned us recognition as one of PRWeek’s ‘Best Places to Work.’ Our team is a vibrant blend of individuals, bringing together diverse expertise in communications, economics, history, psychology, and more

Join our thriving and forward-thinking communications agency as a Senior Social Media Manager, where you’ll have the opportunity to work with one of the company’s largest and most important clients!
We are seeking a driven, organised and collaborative professional to join our social media team at Grayling. As an integral part of the team, you will not only establish strong relationships with colleagues and client teams, but also have the opportunity to lead and manage a team of talented social media professionals. With your finger on the pulse of the latest social media trends and innovations, you’ll bring a proactive mindset, meticulous attention to detail and a can-do attitude.
Your primary focus will be managing the global social media accounts for a world-leading technology brand renowned for its premium mobile phones and lifestyle products. Working closely with a creative studio team and your social media colleagues, you will deliver exceptional content, oversee community management, drive project management, and conduct data analysis and reporting. This role offers a unique opportunity for an ambitious candidate with a passion for social media to thrive in a fast-paced and exciting environment.