Senior Advisor Brand Marketing- Intact Insurance

at  Intact

Our employees are at the heart of what we do best: helping people, businesses and society prosper in good times and be resilient in bad times. When you join our team, you’re bringing this purpose to life alongside a passionate community of experts.
Feel empowered to learn and grow while being valued for who you are– here, diversity is a strength. You have our commitment to support you in reaching your goals with tools, opportunities, and flexibility. It’s our employee promise.
Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.
Read on to see how you can shape the future, win as a team, and grow with us.

ABOUT THE ROLE

Building a benchmark brand requires creativity, empathy, hard work and flawless execution. Are you motivated by the challenge of building a brand and implementing innovative, game-changing marketing tactics? Want to develop marketing strategies and tactics that consumers love and talk about? This position could be for you!
We’re looking for a Senior Advisor Brand Marketing for the Intact Insurance brand to join our growing team.
As a marketing specialist, you will be joining the team responsible for promoting the Intact Insurance brand. You will lead the brand’s efforts in Quebec or English Canada, developing and implementing 360° campaigns to promote the brand. Our main objectives are to increase awareness and consideration, and encourage consumers to adopt and use our digital tools.
You will be at the centre of our brand’s performance by writing briefs, developing and implementing campaigns, doing media planning, as well as tracking and analyzing results. Working with internal and external experts, you will implement initiatives and campaigns using all channels to effectively support brand growth, while ensuring that brand messages are consistent across all customer touchpoints. You will also present the strategy, plans and results to management.

Who you are:

• You love marketing and are passionate about brand storytelling.
• You are organized and adept at managing projects; you are comfortable handling situations with multiple stakeholders, tight deadlines and strict budgets.
• You are energetic with a contagious and positive attitude, and a drive to succeed.
• You are a team player with strong interpersonal skills who adapts well in a matrixed environment.
• You are at your best in a fast-paced, constantly changing environment.

WHAT YOU’LL DO HERE:

• Support our goal of strengthening the leadership of the Intact Insurance brand across all strategic segments and markets, with an unwavering commitment to delivering results.
• Anticipate strategic marketing opportunities by generating marketing insights based on data and research and presenting them to key stakeholders.
• Understand the market and develop value propositions that strengthen our competitive advantage.
• Lead the development of effective plans, from creative development to the implementation of our 360° marketing campaigns.
• Work closely with our partner creative and media agencies on various projects and campaigns.
• Oversee the creative development and production of all deliverables, ensuring they are compliant with the brand guide, platform-specific technical requirements and best practices.
• Coordinate approvals with the partners and internal departments involved.
• Manage the project budgets for which you are responsible.
• Work with media partners and the analytics team to set up the required tracking, audiences and performance analysis for the campaigns you oversee.
• Communicate key takeaways and proactively suggest improvements or changes to the plan to more effectively achieve our goals.
• Share our initiatives with internal partners and our marketing and broker communications teams.
• Influence the brand strategy over the medium to long term by actively participating in annual brand planning.
• Respect and adhere to timelines and budgets while executing high quality market roll-outs.

Working here means you’ll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:

• A financial rewards program that recognizes your success
• An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased
• An extensive flex pension and benefits package, with access to virtual healthcare
• Flexible work arrangements
• Possibility to purchase up to 5 extra days off per year
• An annual wellness account that promotes an active and healthy lifestyle
• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
• A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs
• Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities
• Inspiring leaders and colleagues who will lift you up and help you grow
• A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique