Senior Copywriter (all genders)

at  Zalando

THE ROLE & THE TEAM

We are looking for a Creative Copywriter (Onsite) for CRM at Zalando. You will be working in our CRM team which manages email, push notifications, in-App messages and content cards. You will be taking part in redefining customer experience for our Zalando customers through our CRM channel. This role requires you to write flawless copies that drive customer engagement for the CRM channel.
You will be responsible for creating key customer facing messaging and copy for CRM campaigns and teasers. You will be required to stay up to date with the latest in culture, fashion and lifestyle. You will need to understand the needs of Zalando and its customers and partners and bring these together to create outstanding copy for teasers and campaigns in alignment with teams of stakeholders.

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

• Write copy for inspirational, retail and brand CRM campaigns
• Create persuasive and compelling copy that entertains, inspires and engages
• Align and collaborate with other writers across our partner business and editorial teams to help assure we’re all writing in the same voice and working towards a common goal
• Write clear, concise and exciting messaging in English that reflects the personality and Tone of Voice of Zalando and showcases our exciting offering
• Collaborate with language services team colleagues to bring storytelling to the next level
• Consider that your copy will have to be translated into a number of European languages
• Ability to unpack strategies & translate them into creative proposals
• Proven ability to come up with a strong messaging concepts and execute on them
• Proofread and provide feedback and copy support for colleagues
• Track and monitor the CRM KPIs to see how the copies are performing and if the customer is finding the copies engaging