Senior CRM Manager (m/f/d)

at  SIXT Germany

Company Description
Job Description
Do you have a passion for shaping customer experiences through personalization? Would you like to contribute to the creation of highly relevant and engaging customer journeys, using A/B testing to refine strategies and optimize results? Join our CRM Strategy Team and help drive our mission to send the right message to the right customer at the right time, delivering personalized communications that foster customer loyalty and long-term value across all SIXT countries.

YOUR SKILLS MATTER

• You have successfully completed your studies in Marketing, Business Administration, or a related field and have gained experience in shaping customer experiences across digital channels or platforms
• You are passionate about exciting the customer and understanding their needs to cater to them effectively
• You possess strong analytical skills and can translate customer insights into actionable strategies that enhance customer engagement
• With a keen eye for detail, a very structured way of working, and your “make it happen” attitude, you know how to drive projects forward
• You have excellent communication skills in English and are comfortable working with cross-functional teams at all organizational levels

ABOUT US:

We are a leading global mobility service provider with sales of €3.07 billion and around 9,000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental), SIXT share (car sharing), SIXT ride (cab, driver and chauffeur services), SIXT+ (car subscription) and gives our customers access to our fleet of 222,000 vehicles, the services of 1,500 cooperation partners and around 1.5 million drivers worldwide. Together with our franchise partners, we are present in more than 110 countries at 2,098 rental stations. At SIXT, a first-class customer experience and outstanding customer service are our top priorities. We focus on true entrepreneurship and long-term stability and align our corporate strategy with foresight. Want to take off with us and revolutionize the world of mobility? Apply now

• You lead the personalization of customer communication, with the ultimate goal of turning one-time customers into repeat customers and fostering long-term loyalty
• You manage customization initiatives end-to-end, from ideation and business case development to translating strategies into technical requirements for CRM Operations & Tech, QAing the final product, and analyzing results post-launch
• You explore and evaluate new communication channels to assess their potential for personalization and enhance customer engagement
• You collaborate with cross-functional teams, including CRM Operations & Tech, product management, and data analytics, ensuring seamless execution and alignment with business objectives