Senior Digital Data Specialist

at  Bupa

QUALIFICATIONS :

• Tertiary qualification in business/statistics/analytical or related discipline
• 3 years’ experience in a Digital Data Specialist or similar role with experience in Marketing Tag implementation and running multivariate test for insight based optimisation
• Experience setting up tags using Enterprise Tag Management Solutions such as Tealium, Google Tag Manager or Ensighten
• Good understanding of tag management data layer • Working knowledge with JavaScript
• Experience working directly with developers in implementing analytic solutions
• Experience within an optimisation program aimed at improving onsite conversion.
• Experience in online marketing campaigns, across channels including SEO, SEM, Display and Social.
• Adobe Analytics and Target Premium extensive experience (preferable)
• Tertiary qualifications in Business or Marketing (desirable) or other relevant qualification.
• You come from a place of possibility, think on your feet and outside the square and adapt well to change.
• You are comfortable with ambiguity and can push forward with unproven ideas.
• You are a positive and supportive individual with a flexible, can-do attitude and the ability to see the bigger picture
• Tealium, Adobe Analytics, Adobe Target or other tag management and analytic solutions, Microsoft Office (Advanced Excel), Sitecore (desirable), Tealium audience manager and Tealium data acces

• Subject matter expert: People will know you for your expertise, often seeking advice on implementation practices and making sense of digital data.
• You work alongside of a team of analytic professionals in coming up with solutions that best suited for business need.
• Thinking creatively and out of the box comes naturally to you and you thrive on challenges requiring innovative solutions.
• You take ownership and think creatively to solve complex problems, situations or opportunities.
• You set clearly defined objectives, plan activities and projects well in advance and take account of possible changing circumstances. You manage time effectively and monitor performance against deadlines and milestones.
• You know how and when to prioritise, setting right expectations to stakeholders.
• You can influence outcomes and gain the active co-operation of others.
• Bring an open mind and engage in an open dialogue with colleagues
• Contribute your expertise to decisions on digital metrics
• Provide work estimates and contribute to evaluating work backlog across a diverse portfolio of requirements.
• Work as a member of an efficient digital analytics “factory” with appropriate balance of automation and deeper bespoke reporting.
• Collaborate with other reporting and insights teams across Bupa to share information and leading practices.
• Coach and mentor junior team members on the digital data principles, techniques and tools on an ongoing basis.
• You may also carry out any other duties reasonably requested by Bupa from time to time