Senior Manager, Annual Giving

at  Diabetes Canada

A world free of the effects of diabetes is our vision. That’s why we’re working together to improve the quality of life of people living with diabetes. We’re sharing knowledge and creating connections for individuals and the health-care professionals who care for them; advocating through public policy; and funding research to improve treatments and find a cure to end diabetes.
Join our dedicated, talented Diabetes Canada team and together, #LetsEndDiabetes!
Role Overview
The Senior Manager, Annual Giving oversees the annual donor portfolio, helping to build this critical pipeline of mass support through the delivery of multi-channel fundraising campaigns and an annual calendar of donor stewardship and engagement activities.
Reporting to the Executive Director, Donor Response Marketing (DRM), the Senior Manager is a key member of a high-performing team, responsible for the development and implementation of the annual donor journey, as well as the execution of acquisition and renewal campaigns. The Senior Manager works collaboratively across the organization to source compelling campaign and donor communications content, and to identify opportunities to include annual donors in cross-departmental engagement initiatives, continually developing and driving recommendations to optimize annual donor engagement and grow unrestricted revenue.
Location: 1300-522 University Avenue, Toronto, Ontario. Flexible work agreement policy in place allowing employees to work on a hybrid schedule with the expectation of being in office 1-2 days a week.

• Overseeing the development and implementation of multi-channel annual donor campaigns, from campaign planning and concept development to ensuring all multi-channel fundraising campaigns are delivered on time and on budget.
• Managing relationships with agencies, vendors, and internal and external stakeholders through the campaign lifecycle.
• Supporting the Executive Director, DRM in the development of a new multi-channel annual donor acquisition strategy, managing and implementing the annual mix of campaign tactics which offer the strongest ROI for the annual program portfolio.
• Working with external agencies and vendors, DRM team members and internal stakeholders to conduct reviews and analyses of fundraising campaigns and donor engagement initiatives to identify key insights and make data-driven recommendations for improvements for fundraising campaigns, and the annual donor journey.
• Working with internal stakeholders, external agencies and vendors to develop and maintain sustainable and scalable CRM data management processes related to annual donor fundraising operations including campaign data management, and documentations of donor communication preferences and donor journey touchpoints.
• Collaborating with the Mission and Marketing Communications teams to identify, and source, relevant and impactful content (including people with lived experience stories, mission activity updates and population impact statistics) to create urgent and compelling multi-channel campaigns and donor stewardship communications.
• Working with internal stakeholders to identify opportunities to effectively integrate annual donors into existing stewardship activities and cross-organizational communications.
• Working with Executive Director, DRM to ensure the integration of monthly, tribute and planned giving opportunities within the annual donor journey.
• Managing annual donor campaign & communications budget, monitoring and reporting on revenue and expenses, and holding vendors accountable to budgets established as part of the annual planning process; supports the Executive Director, DRM in preparation of annual budget and quarterly forecasts.
• Providing leadership and ongoing coaching, mentoring and development to the Specialist, Digital and Direct Response.