Senior Manager, Kids Engagement and Membership Experience – LEGO Insiders Club

at  LEGO

ARE YOU INTERESTED IN CREATING A BEST-IN-CLASS LEGO INSIDERS CLUB MEMBERSHIP EXPERIENCE FOR KIDS?

In this dynamic global role, you will define what membership means for kids, applying best practices and innovative thinking to serve the Builders of Tomorrow with the best of the LEGO Group. In shaping the LEGO Insiders Club, you will work closely with an extensive support network of teammates focused on grown-ups and LEGO Insiders.

• Work in close partnership with the Membership & Personalisation and Grown-Ups Engagement teams to ensure the LEGO Insiders Club membership strategy aligns with the LEGO Insiders strategy and other corporate strategies; shape the LEGO Insiders Club value proposition and strategic priorities, with a focus on engagement with kids in owned channels and accountability for sign-ups, engagement, and retention
• Together with these partner teams, activate the LEGO Insiders Club strategy, delivering value to kids that makes them feel recognized and valued; strengthen their relationship with the LEGO Group so it lasts a lifetime!
• Define meaningful benefits and rewards tied to the LEGO Group’s product portfolio and services, connecting this offering to the LEGO Group’s overall membership structure; partner closely with Product Groups, Gaming, Creative Play Lab, and Partnership teams to integrate offerings for kid members that enhance physical and digital play experiences
• Partner closely with Marketing, Content, Product, and Community Management teams to deliver world-class online (and offline) engagement, including content, experiences, and campaigns that recruit, inspire, and enable members
• Optimise the relevancy of the LEGO Group’s communication to and with kids, following strategic, brand, and safety guidelines
• Drive continuous improvement of the membership offering and experience, monitoring and utilising membership metrics, member input, and industry trends