Senior Marketing Automation Consultant - Tampere

at  Columbia Road

As a marketing automation consultant, you’ll be driving business impact for our clients by combining your business understanding with hands-on technical skills. You’ll get to work at the heart of digital sales, from getting an understanding of the business challenges to planning, building and executing successful marketing automation solutions and activities.

WHO WE ARE

Columbia Road builds seamless and commercially effective customer journeys that create impact. We help our clients get more revenue and more customers, but also to sell better. We are proud of the high customer satisfaction we have achieved as a result of focusing on people and creating concrete, measurable business impact for our clients every day.
Our tight-knit team consists of business consultants who understand software and of highly talented business-driven design and technology specialists.
As a community-led company, we believe in giving a lot of responsibility and freedom to our employees. Instead of line managers and red tape, we offer the tools and resources to all Roadies to make the best possible decisions for their own job and for our community. We offer you a diverse and inclusive workplace, and our extensive onboarding and your fellow Roadies will ensure that you’ll feel comfortable from day one.

THE JOB & WHAT YOU’D BE WORKING ON

We are looking for tech-savvy marketing automation consultants with an innovative mindset toward generating growth for our customers.
As a marketing automation consultant, you are in a key role in planning and executing impactful marketing automation activities, such as lead acquisition, nurturing, upselling, and customer activation.
You are hands-on in implementing and operating marketing automation platforms including designing customer journeys, creating complex automations, personalisations and system configuration.
You are designing and implementing customer data architectures and deriving business insights from complex data, while endlessly driving to improve the customer experience at all stages of the customer journey.
You’ll be in a key role in solving our customers’ business challenges with your analytical mindset and excellent business understanding. You can bring clarity to uncertain and chaotic situations. You are ambitious and results-oriented in everything you do, but at the same time, you have a humble attitude to learn new skills and are willing to develop our Roadie community to success together.
To be successful in this role, we require you to have professional proficiency in written and spoken Finnish and English. You may need to write and manage content for Finnish-speaking audiences in this job.
We are a flat organisation and we don’t have any managerial positions. Seniority means that the more experience you have the more you get to take responsibility for your projects, coach other Roadie consultants, and participate in our competency-specific task forces, account management, and framing our sales offering.

SKILLS AND EXPERIENCE WE EXPECT YOU TO HAVE:

• Marketing automation: Extensive operational experience from creating complex automations, personalisation and system configuration in platforms such as Salesforce Marketing Cloud, Marketing Cloud Account Engagement (Pardot), Hubspot, Adobe Marketing Cloud/Marketo, Dynamics 365 Marketing, Eloqua, and/or Exponea/Bloomreach. We also value experience in hands-on implementation of marketing automation tools.
• Data management: Designing customer data architectures, integrating and utilising customer data from various sources, e.g. CRMs, CDPs, and/or DMPs.
• Tech-savviness: Interest and ability in resolving technical challenges, understanding and discussing the technical side of MarTech tools in cross-competence teams
• Business mindset: Analytical and curious mindset, ability to see outside the box. Capability to quickly identify business challenges and opportunities, and create an actionable plan for solving them. Skilled in communicating clearly about complex issues to C Suite level audiences as well as to technical teams
• Languages: working proficiency in Finnish and English

ADDITIONALLY, WE HIGHLY VALUE ANY RELEVANT ADDITIONAL SKILLS, SUCH AS:

• CRM tools, e.g. Salesforce, HubSpot and/or MS Dynamics
• Digital advertising, e.g. Google Ads, Meta Ads, LinkedIn Ads and/or Adform
• SEO, content and technical
• Tag management, e.g. Google Tag Manager
• CRO and/or A/B testing
• Front-end development, e.g. HTML, CSS and/or JavaScript
• Service-, UX-, and/or graphic design
• Copywriting and content strategy
• Sales development & sales processes
• Consulting experience

Please refer the Job description for details