Senior Search Engine Marketing and Optimization Analyst

at  Kasa Living

EXPERIENCE

• Proven experience in PPC management and SEO (4+ years preferred).
• Strong understanding of PPC platforms (Google Ads, Bing Ads) and SEO tools (e.g., Google Analytics, SEMrush, Moz).
• Excellent analytical skills and attention to detail.
• Strong written and verbal communication skills.
• Ability to work collaboratively in a fast-paced environment.
• Excellent written and spoken English language is required for this position.

WHO WE ARE

Kasa is the leading tech-enabled hotel and apartment hotel brand and manager. Kasa has built a hospitality operating system that fundamentally improves the profitability of hospitality assets while delivering a high quality, digitally forward experience to guests. We partner with owners of multifamily, single-family, and boutique hospitality properties to deliver stylish, professionally managed accommodations to business and leisure travelers alike. We took the best that hotels and short-term rentals had to offer and created a new class of hospitality that is well-priced, reliable, and offers a large selection of great locations!
Behind the scenes, we build technology that combines with our innovative operations to grow a globally scalable offering that delivers high-quality stays to guests. Our guests enjoy seamless check-ins, caring service, and attractive amenities. If anything comes up, our one-site and remote guest experience team is available throughout their stay, ensuring our hospitality is rarely seen but always felt.
Kasa is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by law. All employment is decided on the basis of qualifications, merit, and business need.
Kasa Living is an E-Verify participant. We will verify the identity and employment eligibility of all persons hired to work in the United States by matching information employees provide on the form i-9 against records available to the Social Security Administration (SSA) and the Department of Homeland Security (DHS). You may find more information here and here.
Kasa does not accept unsolicited resumes from individual recruiters or third party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or People & Talent team.
The Kasa Talent Acquisition team will only communicate from email addresses that use the URLs kasa.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money or technology to work for our company. If you believe you are a scam victim, please review your local government consumer protections guidance and reach out to them directly. US-based applicants may refer to this article from consumer.ftc.gov for more details

THE ROLE

We’re looking for a talented and experienced Sr. Search Engine Marketing & Optimization Analyst to join the Marketing & Distribution Team at Kasa and help us drive online visibility and conversions through effective PPC and SEO strategies. The ideal candidate is passionate about optimizing online presence to increase visibility, bookings, and customer engagement and has an understanding of the travel or hotel industry.
As the leader for Kasa’s Search Engine Marketing and Optimization, you’ll play a vital role in driving traffic and generating revenue for Kasa and our property partners on our portfolio of more than 80 hotels and apart-hotel style properties. You’ll work cross-functionally with Distribution and Marketing, Revenue Management, Sales as well as the Portfolio Operations Teams to set our portfolio of properties up for success. This role is fully remote.

KEY RESPONSIBILITIES

• SEO & SEM Strategy: Develop, implement, and manage comprehensive SEO and SEM strategies to drive organic and paid traffic to our website and digital platforms.
• PPC Strategy: Create and manage comprehensive pay-per-click (PPC) campaigns across platforms such as Google Ads and Bing Ads to drive targeted traffic and conversions.
• Bid Management: Monitor and adjust bids to optimize campaign performance and maximize return on ad spend (ROAS).
• Keyword Research: Conduct thorough keyword research to identify high-value terms for both PPC and SEO efforts, ensuring optimal ad targeting and content alignment.
• Ad Copy Creation: Develop compelling ad copy and creative assets that resonate with target audiences and encourage high click-through rates.
• Landing Page Optimization: Optimize website content, landing pages, and metadata to improve search engine rankings. Collaborate with the design and content teams to create and optimize landing pages for PPC campaigns to improve conversion rates.
• A/B Testing: Implement A/B testing for ad copy, landing pages, and targeting strategies to continuously improve campaign performance.
• Analytics and Reporting: Monitor campaign performance using tools like Google Analytics and Google Ads; provide regular reports with actionable insights and recommendations for optimization.
• SEO Support: Assist in SEO efforts by ensuring PPC campaigns align with organic search strategies and sharing insights on keyword performance.
• Market Research: Stay updated on industry trends, competitor strategies, and emerging technologies to refine PPC tactics and enhance overall marketing effectiveness.