Senior Web Marketing Manager

at  Linda Werner and Associates Inc

We are seeking a seasoned Web Marketing Manager to play a pivotal role in our company’s growth. This individual will be tasked with strategizing and executing digital marketing campaigns, optimizing SEO, managing social media platforms, and analyzing data to enhance web traffic, amplify brand visibility, and drive sales.

REQUIRED QUALIFICATIONS:

• A minimum of 10 years of experience in website management, driving business impact on a global scale through web experiences
• Direct experience in managing 3rd party agencies for development purposes
• Proven experience in strategic planning and execution for website management, including design and optimization
• Proficiency in the technical aspects of running a website, including analytics, UX, technical and content SEO, domain management, content management system, HTML/CSS/JavaScript, and other web platform tools
• Demonstrated experience in strategic partnerships, building consensus with other teams, and helping them translate business requirements into customer-centric web experiences
• Proven track record of managing and leading website marketing
• Ability to make decisions on website publishing and content submission.
• Strong ability to articulate the strategy on the “WHY”
• Strong marketing acumen, with the ability to translate what the PMM is requiring from a go-to-market perspective
• Analytically driven, with a general understanding of CMS systems

EDUCATION:

• Bachelor’s degree in marketing, or a related field is required. A minor in any information systems or computer science fields would be beneficial but not required
  Location: Remote
  Role type: Contract 3.5 Month Position
  Expected hours: 40 per week

• Oversee daily operations and marketing for our AI-related websites, including web development for the company’s AI website and all associated sites
• Collaborate with both internal and external development partners to strategize and implement site optimizations
• Work closely with marketing and creative teams to build new scalable capabilities, experiences, and a roadmap for marketing content that enhances the brand
• Lead and manage the execution of web development-focused initiatives (features/functionality, content, experiences) for the site based on business needs, data, insights, trends, etc
• Define, drive, and track key performance indicators and success metrics for marketing content/experiences and web development operations
• Collaborate with cross-functional teams to define project requirements, scope, and deliverables and lead project execution