Shopper Strategy & Insights Manager

at  Britvic Soft Drinks Ltd

At Britvic, we make, market and sell great-tasting soft drinks, offering refreshments to billions of consumers worldwide. We’re constantly refreshing and reimagining our business, ensuring it’s innovative and evolving while staying true to our vision – to be the most dynamic soft drinks company, creating a better tomorrow. We’ve been home to iconic brands for over 100 years, and our relevance is anchored in an authentic heritage. Delivering our vision is down to the passion of our people, and we create conditions for everyone to thrive and grow. From our international supply chain and network of partners, we export to over 100 countries, offering opportunities for our people and businesses to grow.

JOB OVERVIEW:

As part of our 2025 vision to be ‘the most dynamic soft drinks company, creating a better tomorrow’, we are seeking a Shopper Strategy & Insights Manager to lead the creation and deployment of our Shopper Insights Strategy for Britvic GB. This role will be responsible for delivering valuable shopper insights and recommendations designed to change shopper behavior, as well as leading cross-functional teams on transformational shopper initiatives that unlock Britvic brand growth.

REQUIREMENTS:

• Extensive FMCG/Agency background, ideally with experience across multiple trade channels.
• Demonstrable Shopper Research and Insight experience with a track record of creating insight-led recommendations that drove business performance.
• Expertise in identifying research needs and briefing & managing ad-hoc research studies across different shopper research methodologies.
• Ability to combine multiple data sources into clear strategic insights and translate them into actionable business outcomes.
• Strong project management skills, able to plan and deliver projects to deadlines.
• Understanding of current shopping behaviour and a curiosity to develop this understanding.
• Excellent storytelling and presentation skills.
• Ability to build strong cross-functional relationships and influence key stakeholders.

PREFERRED QUALIFICATIONS:

• Expert-level competency in relevant continuous or syndicated data sources (e.g., Nielsen, Kantar, CGA, MCA, HIM).

• Build Britvic’s Shopper Insights Capability by being the shopper expert, understanding general shopping behavior and soft drinks shopping behavior across various segments, store clusters, and customer types.
• Identify key shopper knowledge gaps and plan the annual shopper research plan and budget to fill those gaps.
• Lead the development of valuable shopper tools and frameworks to ensure Britvic has a competitive advantage at the point of purchase.
• Own research projects from objective to delivery, ensuring insights translate into clear, actionable recommendations.
• Lead real-life test and learns to understand the impact of proposed changes to the outlet environment or online experience.
• Ensure all insights are easily accessible through a centralized repository.
• Embed shopper insights with cross-functional teams to incorporate into their strategies and ensure a shopper-focused mindset throughout Britvic.
• Create, support, and deliver inspiring presentations with key customers to unlock Britvic opportunities by being shopper-centric.
• Help deliver organizational ‘Shopper Insight Capability’ through training interventions and coaching.