Social Media Marketer

at  Pacific Legal Foundation

WORK FROM ANYWHERE IN THE U.S.

You: You are passionate about advancing liberty and want to speak directly to a growing audience. You’re a marketing-savvy storyteller who knows how to catch someone’s attention with a social media post. Your friends would probably classify you as “too online”—you’re fluent in the language, norms, trends, and memes of X, Facebook, LinkedIn, Instagram, YouTube, and Reddit. You’re creative, willing to push boundaries, and unafraid to engage with influencers in legal, policy, media, and advocacy spaces.
Them: Bureaucrats, city councils, mayors, governors, and federal agencies stripping Americans of their rights every day. There’s a lot of government overreach out there, and it’s backed by seemingly endless resources. But fortunately, like all lumbering giants, abusive government is most vulnerable when countered by individuals who act strategically and nimbly, take calculated risks, have each other’s backs, and are confident in, and passionate for, the cause—the very sort of swashbucklers we employ in spades here at PLF.
Us: We fight back. Pacific Legal Foundation is the nation’s first and most successful public interest law firm dedicated to vindicating individual liberty. PLF has an unmatched record in the U.S. Supreme Court, with 18 victories out of 20 cases litigated at the Court. We also have more than a hundred active cases across the nation.
We are a next-generation public interest law firm. What does “next-generation” mean for a legal nonprofit? It means we aren’t interested in doing the same thing as everyone else. We aspire to be the best player in a constantly changing game.

HERE’S WHAT YOU GET TO DO IN THIS ROLE:

You’ll get audiences excited about and invested in PLF’s cases, policy work, and mission, growing the organization’s social media audience and mobilizing them to take actions. You’ll turn case stories into pithy posts and threads, drawing on PLF’s incredible database of client interviews, photography, film, and legal documents to create content that will draw outrage, sympathy, excitement, and support from existing followers and new prospects. You’ll draw inspiration from outside the nonprofit world—from cutting-edge ad campaigns, films, startups, and art—to put PLF’s social media program on the highest playing field. You won’t be afraid to disrupt the status quo; you’ll bring new ideas to PLF, along with a bias toward action. With you in this role, PLF will draw new attention and will become a bigger, more effective champion for our clients and for liberty.
The role is somewhat flexible and can be adjusted to accommodate your strengths and gaps in your knowledge. If you have graphic design experience, you’ll hit the ground running designing graphics for social channels. If you’re stronger at writing than design or video editing, we may adjust the scope of your responsibilities or offer you training.

GETTING DOWN TO BRASS TACKS, YOUR SPECIFIC JOB DUTIES LIKELY WILL INCLUDE:

• Crafting content for X, Facebook, LinkedIn, and Instagram, including commissioning graphic design work.
• Managing a social media calendar, including identifying creative external opportunities to engage aligned audiences. (See PLF’s recent UFC campaign as an example.)
• Turning clips from PLF videos into eye-catching reels and YouTube shorts.
• Strategizing and executing new ways to grow our social media audience, including paid advertising and live conversations like X Spaces.
• Strategizing new social media, advertising, and incentive programs to generate leads.
• Using analytics to learn and report on our social media engagement and growth.
• Monitoring certain topics to show how PLF’s social media work has made or can make an impact on conversations.
  This role is ideal for someone who has at least three years of experience growing audiences on social media platforms—in particular X, Facebook, Instagram, and LinkedIn—and has used social media monitoring platforms (we use Hootsuite Insights). Experience with graphic design software—including Adobe Photoshop or Canva—and video editing software—including Adobe Premiere or iMovie—is a bonus.