Social Media Specialist

at  Forbo

ABOUT US

The Global Marketing team is the central marketing hub of Forbo Flooring, driving strategy and execution worldwide. Our team is based in Assendelft and includes 12 professionals who lead international product launches, communication campaigns, and implements systems and processes that support local sales and marketing teams across all markets. We are currently looking for an enthusiastic professional to join our team as a Social Media Specialist.

YOUR PROFILE

We’re looking for a true social media specialist who keeps up with the latest trends and knows what drives engagement. You enjoy solving challenges, building networks, and collaborating with diverse stakeholders. As an expert in your field, you bring confidence and authority to your work. Additionally, you possess:

• A degree in Marketing/Communication or a related field
• Several years of experience in a similar role, ideally in a B2B environment
• In depth knowledge about the management of multiple social channels, managed centrally and executed locally
• Knowledge of SEO, web design and preferably some graphic design skills
• Fluency in both Dutch and English, with strong written and verbal communication skills
• Strong attention to detail and ability to understand processes

As a Social Media Specialist, you’ll be responsible for showcasing Forbo Flooring’s brand and products through engaging, business-to-business content. Your primary goal is to enhance the customer experience, increase engagement and followers, and drive traffic to our websites. You’ll be part of our global marketing team, ensuring uniformity in content and messaging across local markets. Working closely with the digital marketing team, your key responsibilities will include:

• Social content creation & posting: Collaborate with the content team and local markets to develop compelling posts that align with our communication pillars and social media channels. Manage the content calendar, scheduling and creating posts in advance for local markets to use.
• Analytics: Monitor the performance of social media channels in key markets, analyze trends, and align with local marketing teams to adjust strategies based on data insights to optimize results. Monitor SMA performance and user engagement and suggest content optimization
• Community engagement: Ensure to create a culture and discipline of fostering relationships with our followers, encouraging them to become brand ambassadors, and determine which content resonates best with the audience. Support local teams in managing their social communities, providing best practices and training as needed.
• Strategy development: Stay informed on the latest social media trends and incorporate them to strengthen our overall social media strategy.
• Collaboration: Work closely with international marketing teams to ensure that local content and execution align with Forbo’s corporate social media and identity guidelines.
• Tools development: work and develop social media management tools like Meta Business Suite and pre-posting platforms such as Brandwatch and Sociuu.