Special Marketing Projects Director

at  Varian Medical Systems

Together, we can beat cancer.
At Varian, a Siemens Healthineers Company, we bring together the world’s best talent to realize our vision of a world without fear of cancer. Together, we work passionately to develop and deliver easy-to-use, efficient oncology solutions.
We are part of an incredible community of scientists, clinicians, developers, researchers, professionals, and skilled specialists pushing the boundaries of what’s possible, to improve people’s lives around the world. We embrace a culture of inclusivity in which the power and potential of every individual can be unleashed. We spark ideas that lead to positive impact and continued success.
If you want to be part of this important mission, we want to hear from you.
Varian is seeking a Special Marketing Projects Director to help bring our mission and our innovative technology to life in an aspirational and meaningful way. The ideal candidate will be responsible for working with executives, business leaders, senior directors, directors and senior managers across the organization in the planning, development, implementation, and measurement of special marketing projects, marketing communications deliverables, messaging for the company, businesses, products and portfolios. This catch all job is uniquely positioned to drive key company projects that fall outside of normal product marketing initiatives. This senior level individual contributor role will require close collaboration across the marketing, medical affairs and communications teams to help bring our mission of world without fear of cancer alive. The ideal candidate must have experience in a medical field, along with a passion for delivering high-quality medical writing. The selected individual will partner with key stakeholders in to develop and curate content about cancer care treatment modalities.

Responsibilities:

• Execute integrated communications programs focused on a variety of issues, including corporate narrative, change management, and M&A/integrations, and other urgent topics as needed.
• Direct the development and execution of a special projects that drives appropriate stakeholder engagement.
• Spearhead the strategic and tactical execution of special projects and activities, including speech writing, videos, advertising, events, promotions, and sales tools.
• Spotlight the progress of the company and its leaders through proactive, compelling messaging.
• Forge strong connections with Corporate Marketing, Varian Marcom, Senior Leaders (business line and corporate function leaders), Human Resources, and Finance groups and internal and outside partners to effectively message the company’s successes, brand messages, innovation story, strategic themes, and differentiating capabilities to a broad audience of opinion leaders.
• Support Business leaders in their efforts to communicate strategy withing the special projects. internally, especially with town halls, internal team communication, social media, etc.
• Working closely with marcom strategists, agencies and vendors, manage requests for ongoing writing, editing and design work in support of employee communications and media relations.
• Research, develop, and write medical content for a variety of digital and print channels
• Develop effective content strategy and workflow
• Work closely with medical professionals and other stakeholders to create accurate and informative content
• Prepare and adhere to budgets including personnel, agencies, travel and other office essentials.

Requirements

Education and Experience

• Bachelor’s degree in Marketing, Advertising, Communications or related field. MBA a plus
• 10-15 years’ experience in positions providing deep substantive knowledge of internal and external communications.
• Experience in a regulated device environment is needed. Medical device experience essential.
• Experience with digital and print marketing, content marketing, and branding/messaging
• Have a comfort level with reviewing medical research literature and identifying key findings to be used in content.

Leadership Skills and Competencies

• Exceptional writing, critical thinking, public speaking, and interpersonal skills
• Comfortable in a highly interactive, iterative, collaborative work environment.
• Approachable and willing to engage with diverse personalities and stakeholders, including colleagues, government officials, business partners, communications consultants, and the public.
• Demonstrated capability to utilize balanced judgment in assessing the likely impact of messaging within the organization, and effectively adjusting the message as needed to achieve the required objective.

Fighting cancer calls for big ideas.
We envision a world without fear of cancer. Achieving this vision takes dedication and commitment from all of us, every single day. That’s why we celebrate and value the distinctly beautiful and intersectional identities of each of our employees. We are a mirror of our patient-base, which allows us to innovate. Big ideas come from everywhere, and the best ideas are fostered by our unique individual experiences. At Varian, we encourage you to bring your whole self to work and believe your bold and authentic perspective will help to power more victories over cancer.
TogetherWeFight
Privacy Statement
Equal Employment Opportunity Statement
Varian is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.
EEO is the Law
Applicants and employees are protected under Federal law from discrimination.

• Execute integrated communications programs focused on a variety of issues, including corporate narrative, change management, and M&A/integrations, and other urgent topics as needed.
• Direct the development and execution of a special projects that drives appropriate stakeholder engagement.
• Spearhead the strategic and tactical execution of special projects and activities, including speech writing, videos, advertising, events, promotions, and sales tools.
• Spotlight the progress of the company and its leaders through proactive, compelling messaging.
• Forge strong connections with Corporate Marketing, Varian Marcom, Senior Leaders (business line and corporate function leaders), Human Resources, and Finance groups and internal and outside partners to effectively message the company’s successes, brand messages, innovation story, strategic themes, and differentiating capabilities to a broad audience of opinion leaders.
• Support Business leaders in their efforts to communicate strategy withing the special projects. internally, especially with town halls, internal team communication, social media, etc.
• Working closely with marcom strategists, agencies and vendors, manage requests for ongoing writing, editing and design work in support of employee communications and media relations.
• Research, develop, and write medical content for a variety of digital and print channels
• Develop effective content strategy and workflow
• Work closely with medical professionals and other stakeholders to create accurate and informative content
• Prepare and adhere to budgets including personnel, agencies, travel and other office essentials