Sr Search Engine Optimization (SEO) Specialist

at  OLG

66,400.00 - 99,600.00 CAD

Job Description:
Senior Search Engine Optimization (SEO) Specialist
GAME ON – OLG needs you
We’ve said GAME ON, and we mean it – OLG is rapidly transforming its organization to better serve Ontarians by delivering great gaming experiences through our digital, retail lottery, and land-based casino channels. Over the course of fiscal 2020-21 and fiscal 2021-22, OLG delivered nearly $2 billion in net profit to the Province of Ontario. OLG is now expanding our horizons even further, with a new strategic direction, to become a world class gaming entertainment leader with a globally admired digital platform.
We are ready to take this game to the next level and need a passionate Senior Search Engine Optimization Specialist to support the development and execution of SEO Strategy & Goals for all new digital marketing-based projects for OLG’s owned digital channels. Plan and lead cross-departmental teams across the enterprise pertaining to SEO strategy and principles to optimize and continually revitalize website content for maximum SEO ranking and performance.

Reporting to the Sr Manager Digital Content Production, you will be empowered to:

• Collaborate to optimize both the volume of inbound organic traffic from Search engines to our websites as well as the conversion rates. Continually revitalize and optimize SEO content for stronger SEO ranking with SERP analysis.
• Collaborate with internal stakeholders and project teams for website migration with focus to sustain and increase organic traffic to maximize revenue.
• Prepare quality link-building, content collaborations and content optimization options for OLG digital assets.
• Lead all SEO asset assessments and content gap analyses. SEO & SEM quality score optimization with media
• Support internal and agency copywriters for SEO content on websites, apps, email and other digital marketing deliverables including Social Media SEO, You Tube SEO, Link Building and other for complex user journeys, in a manner that reflects the requirements of the briefs by working in collaboration with Creative Production, Campaign Delivery Manager and User Experience Manager.
• Develop SEO copy tone and style in a manner that is consistent with brand tone of voice collaborating closely with brand & marketing to reconcile SEO tactics with our users’ online experience, and with our designers and copywriters to uphold our brand’s integrity.
• Support Senior Director, Digital Marketing for new and creative growth strategies including but not limited to; Voice Search, Ecommerce SEO, Accelerated Mobile Pages (AMP), link building and more.
• Provide recommendations and execute strategies for content development in coordination with SEO and Brand & marketing goals – general and keyword specific.
• Leverage internal insights and analytics tools from enterprise teams for running SEO reporting and performance tracking. Collaborate with teams for creating tracking and reporting for all SEO initiatives to track ROI. Local & technical search audits including content expansion roadmap performance tracking. Competitor analyses.
• Prepare reports for management, detailing SEO campaign performance within insights and recommendations for future considerations.
• Manage tracking the budget, developing scope, pre-planning and sourcing SEO vendors through Procurement and Campaign Delivery Manager.
• Participate in strategic brainstorming, campaign development and creative execution where required.
• Interacting with front-end developers and senior copywriting specialists for execution of SEO tactics.