Sr Specialist Marketing Operations

at  Adidas

Purpose & Overall Relevance for the Organization
Support the execution of the Go to Market (GTM) strategy in key business processes and services in planning and implementation (e.g. GTM process and calendar, overall business analysis/reporting, article master data, samples, tools, showrooms, internal events) to ensure maximum impact towards sales team and customers during GTM and Sell-in period.
Ensure the operational excellence execution by efficiently maintaining the Article Master Data in official country ranging systems.

Key Responsibilities

• Execute the GTM plan for the respective categories in alignment with line manager.
• Download and prepare material of respective category during the seasonal GTM milestones.
• Assist and input on forecasting topics such as quantitative or qualitative data, segmentation, allocation etc.
• Monitor and analyse market category trends.
• Ensure operational excellence for all GTM relevant topics during the GTM process.
• Manages sample order process in alignment with Line Manager and Marketing Operations (MOPS) regional guidance.
• Tailor and review local sell-in tools to ensure consistency and drive minimization of customized solutions.
• Provide input to the line manager to get the best possible sell-in tools for the category.
• Provide commercial input (consumer, channel and market-specific needs, and business opportunities) to the line manager to meet KPIs.
• Provide all relevant KPIs reporting and any required scenario analysis for the respective categories.
• Systems expert (RMA, SAP, DMT, Sysphera) to provide support and refreshment trainings.
• Ensure system access for local teams (RMA, DMT) to facilitate categories’ job performance.
• Set up seasonal assumptions in Range simulation tool based on DP input (sysphera), and set up RMA seasonal assumptions for accurate calculations.
• Support Business Unit Categories on Ranging process by doing RMA & SAP master data checks prior to sell in start to ensure range finalization prior sell-in.
• Validate local master data in RMA (RRP / WSP/LCP / RID / Size / FC) to ensure system consistency (RMA vs Sysphera).
• Validate FC in RMA (in line with RDP) – Checks.
• Create Season records // Seasonality table // Catalog Listing & Exclusion // Perform Availability checks.
• Publish official Price list & Price list maintenance for alignment across the country.
• Ensure Master data readiness for Margin Analysis.
• Drive AFS Flag process.

Key Relationships

• Execute the GTM plan for the respective categories in alignment with line manager.
• Download and prepare material of respective category during the seasonal GTM milestones.
• Assist and input on forecasting topics such as quantitative or qualitative data, segmentation, allocation etc.
• Monitor and analyse market category trends.
• Ensure operational excellence for all GTM relevant topics during the GTM process.
• Manages sample order process in alignment with Line Manager and Marketing Operations (MOPS) regional guidance.
• Tailor and review local sell-in tools to ensure consistency and drive minimization of customized solutions.
• Provide input to the line manager to get the best possible sell-in tools for the category.
• Provide commercial input (consumer, channel and market-specific needs, and business opportunities) to the line manager to meet KPIs.
• Provide all relevant KPIs reporting and any required scenario analysis for the respective categories.
• Systems expert (RMA, SAP, DMT, Sysphera) to provide support and refreshment trainings.
• Ensure system access for local teams (RMA, DMT) to facilitate categories’ job performance.
• Set up seasonal assumptions in Range simulation tool based on DP input (sysphera), and set up RMA seasonal assumptions for accurate calculations.
• Support Business Unit Categories on Ranging process by doing RMA & SAP master data checks prior to sell in start to ensure range finalization prior sell-in.
• Validate local master data in RMA (RRP / WSP/LCP / RID / Size / FC) to ensure system consistency (RMA vs Sysphera).
• Validate FC in RMA (in line with RDP) – Checks.
• Create Season records // Seasonality table // Catalog Listing & Exclusion // Perform Availability checks.
• Publish official Price list & Price list maintenance for alignment across the country.
• Ensure Master data readiness for Margin Analysis.
• Drive AFS Flag process