Supervisor, Revenue Research

at  The Walt Disney Company LATAM

BUILD SOMETHING BIGGER THAN YOURSELF

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

HOW YOU WILL CONTRIBUTE TO OUR MAGICAL EXPERIENCE?:

The Sales Research Pillar’s goal is to combine local and LATAM regional expertise to support TWDC multi-platform ecosystem with actionable information, pricing models, consumers insights, analytics and market trends in order to maximize our performance and revenue for our multi-platform (lineal and non-audience) and complementary OOH business across the region. The Revenue Research Supervisor will give support to the Research direction by coordinating ad-hoc studies, delivering ad-hoc quantitative and qualitative analysis for internal and external clients. Passionate about research and emerging media.

The Supervisor Sales Research will be responsible for:

• Answer requests from internal customers, interpreting the appropriate data, and communicating the results along with necessary presentations, tables, charts and graphs. Develop storylines with analysis of media and consumer research studies. Has a good understanding of the market positioning and strategies of assigned Disney properties. Manage special projects.
• Monitor, interpret and compile findings from various research sources (syndicated, social listening, primary research, etc.) on industry and consumer trends, and disseminate it to key Commercial Clients in an engaging and thoughtful way to enhance the value of our sales strategies.
• Attend client meetings and represent the company in public and you will be given support but freedom to develop the primary research business stream to meet clients’ needs with innovative and profitable research proposals.
• Conceptualize and present proprietary quantitative and qualitative studies resulting in strategic reports and actionable insights for key Commercial Clients.
• Develop and report Brand Lift studies and Attribution report campaigns,.
• Oversee projects with external vendors, such as creative testing and consumer deep-dives, by monitoring key timelines and details, including recruitment of respondents, survey development, data output, and report delivery.

WHAT WE NEED FROM YOU TO BE PART OF THIS STORY:

• Storytelling Skills/ Strong verbal and written communication skills focused on telling a story with social insights
• Data analysis
• Knowledge of basic and specialized computer tools (GWI, Kantar IBOPE Media, Comscore, Adobe, Sprinklr among others)
• Knowledge of Market Research and Digital Metrics
• Experience with excel and dashboarding data visualization

HOW YOU WILL CONTRIBUTE TO OUR MAGICAL EXPERIENCE?:

We are looking for a qualified and analytical professional to join our team as a Consumer Insights Analyst. In this position, you will be responsible for conducting market research, whereby it is important to have knowledge of quantitative and qualitative market research methodologies and an analytical profile. In addition, you will analyze the overall market landscape of advertising sales in the streaming business. The ideal candidate will give support to the Revenue direction by coordinatig adhoc studies, delivering adhoc quantitative and qualittative analysys for internal and external clients.

WHAT WE NEED FROM YOU TO BE PART OF THIS STORY:

• 3+ year of experience in similar roles.
• Ability to handle and analyze large datasets and derive actionable insights.
• Excellent presentation skills with the ability to convey complex data in a clear and concise manner.
• Strong problem-solving skills and attention to detail.
• Knowledge of SQL and Excel for data manipulation and analysis.
• Preferred Industries: Media, Entertainment or similar backgrounds (is a plus)
• Advanced level of English.

THE CONSUMER INSIGHTS ANALYST WILL BE RESPONSIBLE FOR:

• Manage qualitative and quantitative projects with agencies and in house.
• From writing briefs and selecting methodologies to analyzing and creating the final presentation. Answer requests from internal customers, interpreting the appropriate data, and communicating the results effectively.
• Track, interpret and compile findings from various research sources (syndicated, social listening, primary research, etc.) on industry and consumer trends and communicate to key business customers to enhance the value of our sales strategies.
• Keeping abreast of trends and developments in the streaming market and the advertising business.
• Identify patterns, correlations, and trends in platform consumption.
• Develop strong relationships with cross-functional partners in advertising sales and be a business partner to understand consumers and recommend insights that enhance the advertising business.
• Work with external vendors and effectively collaborate with them to successfully complete and deliver insights projects.

The Supervisor Sales Research will be responsible for:

• Answer requests from internal customers, interpreting the appropriate data, and communicating the results along with necessary presentations, tables, charts and graphs. Develop storylines with analysis of media and consumer research studies. Has a good understanding of the market positioning and strategies of assigned Disney properties. Manage special projects.
• Monitor, interpret and compile findings from various research sources (syndicated, social listening, primary research, etc.) on industry and consumer trends, and disseminate it to key Commercial Clients in an engaging and thoughtful way to enhance the value of our sales strategies.
• Attend client meetings and represent the company in public and you will be given support but freedom to develop the primary research business stream to meet clients’ needs with innovative and profitable research proposals.
• Conceptualize and present proprietary quantitative and qualitative studies resulting in strategic reports and actionable insights for key Commercial Clients.
• Develop and report Brand Lift studies and Attribution report campaigns,.
• Oversee projects with external vendors, such as creative testing and consumer deep-dives, by monitoring key timelines and details, including recruitment of respondents, survey development, data output, and report delivery