SVP, Enterprise IT Strategy Lead

at  Salesforce

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Job Category
Marketing & Communications
Job Details

QUALIFICATIONS

• Proven experience as a C-suite or senior executive in a large enterprise.
• Deep understanding of the CIO landscape and its challenges.
• Successful track record of driving Salesforce implementations.
• Strong leadership and communication skills.
• Ability to build relationships and influence stakeholders.
• Proven ability to develop and execute marketing strategies.
• Knowledge of Salesforce products and platforms.
• Understanding of developer communities and ecosystems.
  This role is your opportunity to shape how Salesforce is perceived by one of the most influential roles in the enterprise—CIOs. You’ll have the autonomy to craft strategies, lead initiatives, and make a tangible impact on our market position. If you are passionate about technology, understand the enterprise IT landscape, and thrive in a fast-paced, results-oriented environment, we encourage you to apply.
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  Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce .
  Salesforce welcomes all.

Understanding the CIO Perspective:

• Identify the top challenges CIOs face today (e.g., digital transformation, security/governance, software consolidation).
• Develop a clear value proposition that addresses CIO-specific pain points.
• Create compelling narratives and case studies that resonate with CIOs.

Content Strategy and Engagement:

• Establish a dedicated CIO section on the company website with tailored content.
• Develop and execute a content marketing strategy, including whitepapers, webinars, and blog posts.
• Implement account-based marketing (ABM) strategies to target specific CIO accounts.
• Optimize website content for relevant CIO keywords.

Leveraging Relationships and Partnerships:

• Establish a CIO advisory board to gather insights and feedback.
• Collaborate with industry associations and analyst firms.
• Work closely with the company’s CIO to leverage their network.
• Position the company as a thought leader through speaking engagements and publications.
• Enable the sales team to effectively engage with CIOs.
• Develop partner marketing programs to leverage strategic GSI/Partner relationships with IT leadership.

Empowering Developers to Drive CIO Adoption:

• Invest in developer advocacy to build strong relationships with the developer community.
• Create developer-centric content that addresses their pain points and showcases the value of Salesforce.
• Encourage developer evangelism through success stories and case studies.
• Develop partner programs to incentivize developers to promote Salesforce to CIOs.
• Participate in developer conferences and events to build awareness and generate leads.

Leadership and Management:

• Manage a team of product marketing managers to execute on the CIO strategy.
• Provide strategic guidance and mentorship to product marketing managers.
• Ensure alignment between the CIO strategy and sales activities.