Technical Marketing Manager (m/f/d)

at  Statista GmbH

REQUIREMENTS

• Tracking (Web and Server): skills in setting up comprehensive tracking systems for web and server environments.
• Google Analytics 4 (GA4): proficiency in setting up and managing Google Analytics 4 properties.
• Google Tag Manager (GTM): expertise in implementing and managing tags, triggers, and variables.
• Server-Side Google Tag Manager (SGTM): experience with server-side tagging for enhanced data control and security.
• DataLayer Management: proficiency in managing DataLayer for structured data collection.
• JavaScript (at least beginner level): basic knowledge of JavaScript for custom tagging and tracking implementations.
• Consent Tracking and GDPR Compliance: knowledge of consent management solutions and ensuring compliance with GDPR and other privacy laws.
• Custom Dimensions: skills in setting up and using custom dimensions for enhanced data insights.

ABOUT US

At Statista, we’re all about facts and data, that’s why we are the world’s leading business data platform.
By providing reliable and easy-to-use data as well as various data analytics products and services, we empower people worldwide to make fact-based decisions.
Founded in Hamburg in 2007, we have quickly grown into a global company with offices in major cities such as London, New York and Tokyo. And we still have a lot of plans. Our constant growth does not only prove our success, but also keeps creating new development and career opportunities for our employees.
At Statista we value and celebrate our diverse culture. You are welcome here for who you are, no matter where you come from, what you look like, or whether you prefer bar graphs to pie charts. Your story matters – keep writing it as part of our team.
Are you ready to join us?

• Holistic Tracking: implement and maintain a comprehensive tracking system across the platform to monitor user behavior and content interaction.
• DataLayer Management: oversee the implementation and maintenance of the DataLayer to ensure accurate and structured data collection.
• Consent Management: implemented and managed consent management solutions to comply with GDPR and other privacy regulations, ensuring all tracking was compliant.
• Third-Party Tools Implementation: integrate and manage third-party tools for enhanced tracking, reporting, and data analysis.