Wine Club and Marketing Manager

at  ORourkes Peak Cellars

Overview:
Peak Cellars is located on a 7-acre property in Lake Country, and is home to our Goldie Road Vineyard. Wine isn’t the only thing the property produces; the half-acre organic vegetable garden and two greenhouses supply the highest quality fruits and vegetables for the Garden Bistro.
We are looking for a Wine Club and Marketing Manager to join our incredible team of wine and food lovers.
Role type: Permanent, full-time, on-site
Reports into: Peak Cellars General Manager

RESPONSIBILITIES:

• Administer and evolve the wine club program
• Strategize and grow the wine club database with qualified candidates
• Build relationships with wine club members and provide members with accurate and timely information
• Co-ordinate e-commerce and wine club orders and shipments, including notifications, fulfilling customized orders, communicating tracking information on shipments, and organizing pick-ups
• Promote and organize member and winery experiences and events
• Work with accounting to report and analyze key metrics on wine club & experiences participation and events profitability
• Maintain training materials and provide training to new team members on the wine club and guest experience programs
• Assist with booking experiences, reservations, ticket sales, and wine orders
• Be a visible presence at the winery, engaging with guests, members, and staff
• Produce and distribute Newsletter content, including member offers and information previews before new vintage release

RESPONSIBILITIES:

• Content creation for all winery brands through content writing, photography, and graphic design.
• Works with design partners to coordinate sourcing and production of marketing assets as necessary for the execution of online and traditional marketing initiatives
• Work with the General Manager to develop and execute the annual marketing plan and budget.
• Support teams across the winery to ensure that all messaging, experiences, and content align with corporate messaging and goals.
• Develop and distribute content such as newsletters and blogs internally and externally.
• Develop and maintain a social media strategy, including Facebook, Instagram, LinkedIn, and X, as well as a content calendar and measurement metrics.
• Develop and maintain a positive and timely presence on customer review sites such as Trip Advisor and Google.
• Maintaining and updating corporate websites, ensuring accurate and up-to-date information and e-commerce flows smoothly.
• Assist with industry and community associations and events.
• Develop and maintain design and content for all product and program branding, including trade marketing collateral, direct-to-consumer collateral, consumer education and experiences, website, and digital media