LOCATION:

243 Consumers Road, Toronto, Ontario, M2J 4W8
At Shoppers Drug Mart, we’re innovating health and wellness in Canada. From prescriptions to walk-in clinics, and a beloved loyalty program, we’re caring and supporting our customers in new ways every day.
With more than 1,300 locally owned and operated stores from coast to coast, the Shoppers Drug Mart network is more than a great place to shop, it’s a great place to work. We’re committed to building our talented team who champion collaboration, kindness and inclusivity. Join our team, and help recognize a healthy future for your career and for all Canadians.

WHY THIS ROLE IS IMPORTANT?

This role is for you, because you are thrilled to build brand love in support of our organization’s mission:
To help Canadians Live Life Well. You are inquisitive, open to change, and bringing new ideas to the table to challenge and innovate how we build brands and experiences in our always changing marketing environment.
Reporting into the Sr. Director, Front of Store Marketing & Promotions (15-month contract), you will be responsible for the planning, development, and execution of integrated marketing programs for Front of Store & Local Area Marketing. The Marketing Manager demonstrates the passion required to champion and lead a retail brand, programs, and services. More than just a talented professional, the Marketing Manager is organized, creative and works well with cross category teams.

WHAT YOU’LL DO

• Lead the marketing requirements in support Front of Store Business priorities through effective customer focused marketing programs (i.e. paid media, sampling, email, social, in-store signage and web) in partnership with category management, marketing centers of excellence and operations.
• Oversee the planning, briefing and execution of seasonal marketing campaigns for: Valentine’s, Easter, Back to School, Halloween.
• Manage all marketing communication strategies for food at SDM including supporting Enhanced Fresh Food Stores. Work in partnership with key enterprise teams and vendors on food related marketing initiatives as required.
• Work with Loblaw brand marketing teams to manage food corporate brand initiatives through Shoppers Drug Mart channels (PC, No Name and Carnaby)
• Develop creative briefs and collaborate with Creative, In-store, Digital, Media, Flyer and Translation teams, to ensure successful rollout of all plans
• Lead budget planning and tracking of expenses for assigned projects
• Support custom and templated local marketing requests from stores and operations
• Oversee the strategic planning of all Grand Opening marketing plans (new, relocation, renovation, expansions, closures, hours are changing)
• Support Marketing Specialists tasks and career growth and development
• Additional special marketing projects as assigned
• Understand and uphold brand guardrails
• Drive innovation and exceed KPI’s in all aspects of the portfolio
• Manage the work necessary within our compliance framework

TYPE OF ROLE:

Temporary with Benefits (Fixed Term)
Shoppers Drug Mart Inc. recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.
In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.