Toronto, Canada
General Management & Business Support
R0068655
Hybrid
At eBay, we’re more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.
Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We’re in this together, sustaining the future of our customers, our company, and our planet.
Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.
About the role:
eBay is seeking a talented and dynamic Sr. Product Marketer to drive inbound product marketing and outbound go to market strategy for seller experiences at eBay. This is a unique opportunity to become an integral part of the eBay marketing team working with the Seller Experience product and commercial teams. This role will partner cross-functionally with product, design, research, marketing, communications, customer service and sales / market teams.
To be successful, you are an experienced Product Marketer with expertise in developing value propositions, positioning and driving adoption of new and existing tools and resources. You are also experienced in co-creating go-to-market and marketing plans with external partners. Context in e-commerce and small business is a benefit.

What you will accomplish:

• You are responsible for the product value proposition narrative and go-to-market strategy for Seller Experiences and ensuring business success of these sellers on eBay’s ecommerce platform.
• Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentation and opportunity sizing.
• Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.
• Develop product value propositions, narratives, customer messaging, naming and external facing proof points.
• Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement. Track customer engagement, product adoption, and business success. Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demand.
• Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion. Build up the value proposition leveraging the voice of the customer to optimize product marketing messaging and to advise on product recommendations.
• Define key metrics for success, and track progress against goals for the product launches and in-market growth adoption of existing products or services.

What you will bring:

• 6+ years of experience in product marketing, with at least 3 years leading company wide initiatives.
• Strong track record of developing product and go to market strategies at e-commerce companies, with experience in seller acquisition and a consumer mindset preferred.
• Proven ability to drive innovation, and execute projects with excellence
• Success working collaboratively with cross-functional teams and excellent communication skills
• Strong data analysis skills and experience with customer research techniques

Join eBay to drive product innovation for our sellers and market leadership in a dynamic e-commerce environment!
Please see the Talent Privacy Notice for information regarding how eBay handles your personal data collected when you use the eBay Careers website or apply for a job with eBay.
eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay’s commitment to ensuring digital accessibility for people with disabilities.
The eBay Jobs website uses cookies to enhance your experience. By continuing to browse the site, you agree to our use of cookies. Visit our Privacy Center for more information.

Please refer the Job description for details