Founded in 2020, Lavender is the largest nurse-owned and operated online psychiatry and therapy office in the United States. Our extraordinary team of 100+ talented and like-minded folks works remotely from across the United States, Canada and the Philippines to collaboratively increase access to high-quality, high-touch mental healthcare. Lavender is a human-first organization and our people embody:

• A bias towards action
• A capacity for self-direction
• Originality and creative instincts
• Courageous and bold thinking
• And the potential to achieve even more

If you’re looking for a fast-paced, constantly evolving environment where your voice matters and you can truly have an impact creating high-quality, user-centric mental health services, we want to hear from you!
Lavender is an equal opportunity employer. We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives and background will lead to a better environment for our team and a better experience for our clients. We strongly encourage people of color and members of the LGBTQ+ community to apply.

THE OPPORTUNITY

Join Lavender as our next Brand, Social & Creative Marketing Specialist, the creative force who brings our caring, nurse-led mental health brand to life. We are looking for a passionate creator who is excited to shape how Lavender feels and speaks across every touchpoint.
You’ll be joining a brand rooted in compassion and trust. Lavender was founded to create a space where feelings are felt, respected, and cared for, a mission grounded in nursing empathy, not venture-backed tech. You’ll champion our human-first ethos and elevate our brand across social, digital, and strategic brand experiences.

As our creative unicorn, you’ll:

• Be the brand steward by bringing consistency, warmth, and authenticity to every message, visual, and campaign
• Own the philosophy of “kind, convenient, transparent”, the Lavender way of caring through marketing
• Inspire through creative concepting and execution, from videos and campaigns to community-driven storytelling and brand activations
• Connect culture and care by tapping into cultural moments and creating real emotional touchpoints that resonate with our audiences
• Cultivate trust via strategy and execution, and mirroring how our psychiatric NPs provide both talk therapy and medication in one seamless, compassionate visit
• Measure and refine campaigns using data, empathy, and a desire to help people flourish
• This role is for someone who’s a thoughtful strategist, a creative doer, and a brand protector. You’ll help shape how Lavender shows up, not just as a company, but as a trusted human partner in mental health

• Develop and lead integrated brand and social strategies that strengthen Lavender’s identity and expand our reach
• Act as a brand steward, ensuring consistency of messaging, visuals, and tone across all channels
• Concept, produce, and deliver high-impact creative (social campaigns, digital ads, brand activations, event materials, website content, video)
• Write compelling copy tailored to each platform and campaign, balancing creativity with clarity
• Create engaging short-form video, reels, and visual assets to fuel our digital presence
• Proactively identify cultural moments, trends, and conversations where Lavender should show up authentically
• Manage, grow, and engage Lavender’s online community across key platforms (LinkedIn, Instagram, TikTok, Facebook, YouTube, Reddit)
• Partner with internal teams to bring brand initiatives to life across the full marketing mix
• Measure and report on performance metrics, using insights to iterate and push creative boundaries
• Contribute to the marketing team’s big-picture goals while remaining agile enough to jump into other projects when needed